Tag: research
Research: Ad professionals expect DOOH ad market to be worth over $50BN by 2026
New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
The Digital Divide: Research reveals discord between marketers’ actions and consumers’ behaviors
The ever-evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer volume of channels and devices they need to manage. The research further highlights the […]
Research: EU countries hit with over €30 million in GDPR fines in Q1 2021
Data acquired by Finbold indicates that as of Q1 2021, EU countries were fined €33.61 million in GDPR fines for various violations. Spain was the hardest-hit country, with regulators imposing […]
FEPE: Printed mail continues to be one of the most popular forms of dialogue marketing
Worried that printed mail has been completely replaced by communication in digital channels? Think again! Data from recent studies reveal a more nuanced picture. For advertisers, printed mail has advantages […]
Wunderman Thompson Launches Regeneration Rising: Sustainable Futures
With the world on the cusp of an exciting new era, there is an unparalleled opportunity to reshape the way we live, learn, work and do business for the better, by harnessing regeneration. Cultural change […]
Top 10 passwords used by Retail and E-Commerce employees
Retail and E-commerce employees use shockingly weak passwords, as revealed by NordPass’s new research. This alarms security experts, as weak passwords make it very easy for hackers to access accounts. […]
Reveal Marketing Research study: More than half of Romanians believe that Valentine’s Day and Dragobete ads improve the brand image
February is an opportunity for brands to promote their products or services with various holiday promotions, whether it’s Valentine’s Day or Dragobete. Reveal Marketing Research conducted a study that analyzed […]
Globalworth Foundation inaugurates first Hi-Tech Centre of “Ion Mincu” University of Architecture and Urbanism
The Globalworth Foundation inaugurates the first Hi-Tech Centre for future architects, within the “Ion Mincu” University of Architecture and Urbanism, Bucharest. Through this modernization and endowment project, with a value […]
Shutterstock released 2021 Creative Trends Report
Shutterstock released 2021 Creative Trends Report, a data-driven report predicts the 10 key graphic, photography, footage and music trends based on billions of customer searches that will define creativity and […]
2 out of 3 Romanians consider that they need to improve their social relations in the context of the pandemic
In recent years, the concept of personal development has grown in popularity, with more and more people enrolling in such programs, willing to learn how to become the best version […]