Tag: research
330% growth for Fintech unicorns during last 1.5 years
The number of startups, qualifying as Unicorns (valued at over $1 bln USD) has grown significantly in the last year and a half. The exact percentage of Unicorn growth in numbers since […]
Report: Mobile advertisers have their say on privacy-first marketing
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, released the full report […]
Customer Centricity: Measuring Customer Satisfaction Alone Is Not Enough
Many customer-centric companies use the Net Promoter Score (NPS) or other methods to measure customer satisfaction. But measuring alone is not enough. A study by the customer experience management platform […]
Alfi research: Campaign performance and measurement, driving increased use of QR codes in DOOH advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Econsultancy research: Top 5 digital marketing and ecommerce trends
Econsultancy, the leading provider of information and learning to digital marketing and eCommerce professionals, has released research revealing the crucial trends marketers need to know in 2022. The trends will […]
NordVPN’s research reveals IoT devices are cybercriminals’ dream target
In the technology world, Internet of Things devices are known as some of the most vulnerable to hackers’ attacks both because of the valuable information they collect and the weak […]
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
Research: Ad professionals expect DOOH ad market to be worth over $50BN by 2026
New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
The Digital Divide: Research reveals discord between marketers’ actions and consumers’ behaviors
The ever-evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer volume of channels and devices they need to manage. The research further highlights the […]