Financial Times uses PayPal to grow subscriptions base – Financial Times is using PayPal, the online payment service, to facilitate subscription payments in a bid to drive up sales to FT.com. This option – subscription payment via PayPal – is part of Financial Times’ new subscriptions sign-up portal. Billing information does not need to be entered when purchasing a subscription if it has already been entered into PayPal, speeding up the transaction process. (Media Week)
Economist launches online ad network, The Ideas People Channel, which comprises Economist.com plus about 30 niche sites like those of Christian Science Monitor and The Nation whose content spans politics, culture and ideas. The channel will launch with 11 million monthly unique visitors in the U.S., with a goal of reaching 21 million globally. (Mediaweek)
Washington Post will start crowd sourcing, in a partnership with Intersect, a beta website that lets users share stories through time and location for all to see, according to Editor&Publisher
Politico adds a paid news service, that will cost subscribers $1,495 to $2,500 a year for the first topic and $1,000 for each subsequent topic, according to New York Times
Starting November 1st, Daliana Barbuica, former PR of the business division of Realitatea-Catavencu, is the new Marketing Manager of Attica Media, the publisher that edits on the Romanian market the magazines Men’s Health, InStyle and Playboy.
Also recently, the Romanian outdoor advertising network Epamedia Romania appointed a new CEO, Bogdan Vasile. He is in charge for the outdoor advertising companies Euromedia and Beta Cons, part of Epamedia network.Vasile has over 15 years of experience in media and advertising and worked in companies such as Zenith Media and Starcom MediaVest.
Roxana Baciu is the new Marketing & Communication Manager of Nielsen Romania, starting November. Before joining Nielsen, Roxana Baciu was, in the last 10 years, the editor in chief of Progresiv magazine, a Romanian publication dedicated to retail and FMCG market.
Trout&Partners,a Romanian marketing consultancy, is closing, after anouncing bankrupcy on October 29th. The decision came after the dramatic decrease of the number of the potential clients.
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