Tag: forecast
Out of Home global revenue tops $40bn in new WOO Global Market Index report
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world’s […]
The CEE Marketing Spend Forecast 2021 – Admixer Survey
In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]
Record 2019 UK adspend forecast to fall 16.7% (£4.23bn) to £21.13bn in 2020
The latest Advertising Association/WARC Expenditure Report shows UK adspend rose 6.9% year-on-year to reach £25.36bn in 2019 – the tenth consecutive year of ad market growth. Despite 2020’s promising start […]
Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising
Online video and paid search are driving the growth in global adspend, as advertisers focus on personalized and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published today. With advertisers […]
WARC Global Ad Trends: DOOH spend set to reach $14.6bn by end of 2018
Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and […]
Zenith: 65% of digital media to be programmatic in 2019
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up […]
Zenith: Search and social to drive 67% of adspend growth by 2020
2/3 of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts. Over this […]
Warc’s Consensus Ad Forecast: Global advertising spend growth to slow next year
The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows […]
Zenith forecasts 75% of internet use will be mobile in 2017
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% […]
ZO: Global ad spend to accelerate in 2016, despite economic challenges
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia (ZO)’s new Advertising Expenditure Forecasts. Global advertising expenditure will […]