Tag: forecast
Zenith forecasts 75% of internet use will be mobile in 2017
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% […]
ZO: Global ad spend to accelerate in 2016, despite economic challenges
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia (ZO)’s new Advertising Expenditure Forecasts. Global advertising expenditure will […]
ZO: Global mobile advertising spending to overtake desktop in 2018
In 2018, mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia (ZO)’s new “Advertising Expenditure Forecasts”. Mobile advertising will total $114BN in 2018, […]
ZO: Two thirds of people living in to digital markets will own a smartphone by 2018
66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia (ZO). In 47 leading countries, smartphone penetration […]
comScore: +14% in 2015 – to $70BN – for US Holiday digital commerce spending on desktop and mobile
comScore, global media measurement and analytics company, reported its official spending forecast for November-December 2015 holiday season. According to this forecast, total online retail spending will reach to $70.1BN, up 14% compared to previous […]
Zenith Romania: Romanian ad market enters an ascending trend
The start in 2014, when Romanian ad market posted a growth of 3.6% after 5 crisis years, continues with a positive evolution in the next years. The most recent Zenith […]
Romanian ad market: 2014 – the first year of growth after 5 years of decline
According to Zenith Romania’s forecast, Romanian advertising market is scheduled to row 2.8% by the end of the year, with this development mainly due to the expansion of digital (+12%). […]
ZO: Global adspend to return to pre-financial crisis growth rates
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set […]
ZenithOptimedia: Mobile to drive growth in global adspend over the next three years
Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth […]
UK: Advertising spend up 3% in H1 2013, all time high forecast for 2014 – an all time high
UK advertising spend rose 3% in H1 2013, which lead to a revised forecast for 2014, that points out to an all time high of £18.7bn in money spend for advertising, […]