Tag: forecast
ZenithOptimedia: 4.1% growth forecasted for global adspend in 2013
ZenithOptimedia expects the global ad expenditure growth to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015, with developing markets […]
GroupM revises global 2013 ad spending forecast to 4.5% growth
GroupM revised its global 2013 ad spending forecast to 4.5% growth, with US ad spending expected to rise only 2.7% as a consequence of continued sluggishness in the U.S. and European economies. […]
ZenithOptimedia: Internet – to grow 15% a year between 2011-2014
Internet will be the fastest growing medium between 2011-2014, a period during which it will post an yearly 15% growth, according to ZenithOptimedia forecasts. Among internet advertising means, display is […]
Zenith: 4.6% growth for global advertising market in 2013
ZenithOptimedia forecasts that the global advertising will grow 4.6% in 2013, led by developing markets and digital media. According to the predictions, the global ad spendings will increase in the […]
Zenith Romania: Romanian advertising market – decrease of investments for the 4th year in the row
Zenith Romania predicts that Romanian advertising market will continue to decrease in 2012, for the 4th year in the row, as the political situation keeps being unstable, affecting the economy […]
ZenithOptimedia cuts global ad growth forecast
ZenithOptimedia cuts global ad growth forecast, boosting U.S. growth estimate for 2011 and its global expectation for 2012, with China becoming the 3rd ad market this year and Internet – […]
Czech ad market growth, predicted by media agencies
Several media agencies have released their forecasts for the development of the Czech ad market in 2011. According to Universal McCann, Czech advertising market will grow by 3.5%, still not […]
Mobile Ad Spending in US – Up 80% in 2010, will surpass $1BN in 2011
Mobile ad spending in US increased substantially in 2010, according to US ad spending estimates by eMarketer. According to these estimations, mobile ad spending will be up 79% to reach […]
GroupM (WPP) foresees a 3,5% hike in advertising spending in 2010
GroupM, part of WPP, estimates that worldwide advertising activity is improving and foresees an increase of 3,5% of revenues this year, to $451 billion in worldwide advertising revenue. For 2011, […]