Tag: g7
Brand loyalty: chronicle of a death foretold
by Ionut Rosca, Behaviour Planner at g7 Romania Brand loyalty has been on everyone’s lips these past years, with some voices prophesizing a sense of impending doom in response to profound cultural […]
Anton Gherca (g7): “Innovation has to live within every department and it has to be embedded in the DNA of the organization”
With 13 years of experience in the marcomm industry, both on the agencies’ side (H2O Sport Events, Graffiti BBDO, Atelier Sapte) and on the client side, at Nestle, Anton Gherca […]
Decisions, decisions… a case for behaviour planning
by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. […]
Romanian g7 organized a special event on trends in shopper marketing and customer experience, ShopGrade
The Romanian omni-channel ad agency g7 organized an event, ShopGrade 2017, during which it presented the newest trends in shopper experience. The event, organized mid-November, aimed to support stakeholders in […]
Aura Corina Chiorean on G7’s rebranding and a radical change in business approach
With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration […]