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Tag: gamers

New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners

Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading […]

March 19, 2020March 18, 2020 Newsroom Advertising, Business, Digital & Media, Gaming

Samsung uses its new Fortnite skin as a tool against cyberbullying

The “Anti Bullying Skin” campaign encourages donation of the Glow skin to default players in Fortnite. Samsung in Brazil has just launched a new initiative in partnership with Fortnite to […]

November 16, 2019 Cristina Blanaru Ads, Advertising

The Royal Canadian Legion asks online gamers globally to join the movement #PauseToRemember in honour of Remembrance Day

Building off of their Digital Poppy launch earlier in the month, the Royal Canadian Legion is launching a breakthrough campaign to recruit a new generation of supporters online. With the […]

October 31, 2019November 15, 2019 Cristina Blanaru Ads, Advertising

Momentum Worldwide: Gamers believe watching video games will overtake traditional sports by 2022

The WE KNOW Gamers research study conducted by global brand experience agency, Momentum Worldwide, has uncovered new information on the media consumption habits and behaviors of gamers. The WE KNOW […]

April 13, 2017 Cristina Blanaru Digital & Media, Gaming, Studies
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