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As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

LUVV Labs Partners with ReleaseCo to Launch LUVV Air in the Nordics

Exclusive Hawk and Captify partnership brings search data to DOOH and audio media buying for the first time

Tag: gaming

IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments 

Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]

August 1, 2022August 1, 2022 Newsroom All News, Business, Digital & Media, Gaming, ITC

Pringles launches ‘Stay in the Game’ campaign with binary code teaser

Pringles is revisiting the earliest days of computer gaming to tease its ‘Stay in the Game’-themed campaign launching in May, created by Grey London. A tribute to those who have […]

April 25, 2022April 28, 2022 Maggie Hanson Ads, All News, Creativity

Frameplay announces new attention metric in Video Game Environments

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]

April 5, 2022April 4, 2022 Newsroom All News, Digital & Media, Marketing

Group One Launch Game Changer: a New Agency Dedicated to Gaming and e-sports

Group One, the Polish leading communication group and a part of the Serviceplan Group has invested in Game Changer, a new company dedicated to the gaming and e-sport industry. Group One […]

December 2, 2021December 2, 2021 Newsroom Business, Gaming, ITC

BAMM’s Life through a gaming lens: an immersive insight into today’s gaming community

New documentary filmed almost entirely inside video games, is an immersive dive into the truths and tensions of the gamer’s gamut. We’re entering a 4th wave of gaming, driven by […]

May 19, 2021May 19, 2021 Maggie Hanson Digital & Media, Gaming, ITC, Marketing, Studies

Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion

Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a Strategic Partner for China, the world’s largest […]

May 6, 2021May 5, 2021 Newsroom Business, Digital & Media

Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble

Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home […]

April 15, 2021April 15, 2021 Cristina Blanaru Business, Marketing, Start Up

Anzu raises $9M to fuel expansion of the world’s most advanced in-game advertising platform

Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s […]

February 2, 2021February 1, 2021 Cristina Blanaru Ads, Business, Creativity, Digital & Media, Finances, Gaming, ITC, Marketing, Start Up

Adverty and Verizon Media – new deal to enable brands and audiences to access Adverty’s innovative ad formats within gaming

Adverty AB (publ) announced a new deal with Verizon Media. With the integration of Adverty’s platform, Verizon Media will enable its wide range of advertisers and audiences to access Adverty’s […]

January 27, 2021January 27, 2021 Cristina Blanaru Business, Creativity, Digital & Media, Gaming, ITC

League of Legends Esports launched a campaign to introduce the new era of LoL Esports

London-based creative production company, Builders Club and Los Angeles-based video game developer, publisher, and esports tournament organizer Riot Games are launching a League of Legends Esports campaign to introduce the […]

January 20, 2021January 20, 2021 Cristina Blanaru Ads, Business, Creativity, Gaming, ITC

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