Tag: gaming
Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion
Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a Strategic Partner for China, the world’s largest […]
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home […]
Anzu raises $9M to fuel expansion of the world’s most advanced in-game advertising platform
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s […]
Adverty and Verizon Media – new deal to enable brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB (publ) announced a new deal with Verizon Media. With the integration of Adverty’s platform, Verizon Media will enable its wide range of advertisers and audiences to access Adverty’s […]
League of Legends Esports launched a campaign to introduce the new era of LoL Esports
London-based creative production company, Builders Club and Los Angeles-based video game developer, publisher, and esports tournament organizer Riot Games are launching a League of Legends Esports campaign to introduce the […]
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]
Eek! Games Invites Anzu to House Party with New Partnership Announcement
Anzu.io, the world-leading in-game advertising platform, announced today that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With […]
WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown
Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable […]
For the launch of FarCry5, DDB Paris dispenses Joseph’s bad words
For the launch of the latest installment of FarCry, Farcry5, DDB Paris promoted the video-game by making use of its bad guy. In Far Cry 5, the villain is called […]
Alexis Bonte, partner with Whyttest, Romanian video games’ and software apps’ testing company
One of the most prolific investors in Romanian start-ups, Alexis Bonte is, starting this year, partner with Whyttest, Romanian company specialized in testing video games and software apps. Whyttest, which […]