Tag: global
Delsey Paris appoints Fred & Farid Paris for the launch of its new global communication campaign
Delsey Paris, the European leader in premium luggage and the world’s second largest, announces its partnership with creative agency Fred & Farid Paris for the launch of its new global […]
iProspect and Dentsu won Zalando media account following a competitive pitch
iProspect, a dentsu company, was appointed global media agency of record for Zalando, leading European platform in fashion and lifestyle. The decision comes after a competitive pitch aimed at consolidating […]
Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically
Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working […]
SALT is first food & beverage marketing consultancy to launch in global food metaverse
SALT, the specialist food and drink marketing consultancy, has become the first food and drink consultancy to launch on the global food metaverse, OneRare. SALT has opened an office and […]
InterContinental Hotels & Resorts unveils limited-edition suites in collaboration with MTArt artist Claire Luxton
InterContinental Hotels & Resorts, part of IHG Hotels & Resorts Luxury and Lifestyle Collection, has collaborated with MTArt Agency artist Claire Luxton to unveil a series of fully immersive experiences […]
cora Romania brings in the limelight the home magic alongside Tribal Worldwide Romania
„Magia de acasă” (The home magic) is the new communication platform for the hypermarket cora in Romania, part of the brand’s global strategic repositioning process. cora has been working on […]
Global Mobility & Automotive Community to Gather at the Future Mobility Campus Ireland this November
The global mobility and automotive community will gather for the Future Mobility Campus Ireland (FMCI) Showcase by Electronomous on November 3rd 2021. With the latest developments of Autonomous, Connected & […]
Surging nanotech investments boost global healthcare and pandemic protection
COVID-19’s outbreak has coincided with investments flooding into nanotechnology-based healthcare companies, according to Pitchbook’s latest data. The investment monitoring platform reported that the sector benefited by £1.7bn in 2020 – […]
Barilla – new brand positioning and global campaign by Publicis
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a […]
E-commerce Boom Amidst Pandemic Reveals Shortcomings of Local Payment Methods in Emerging Economies
One year into the COVID-19 pandemic saw a tremendous expansion of cross-border e-commerce as consumers continue toseek products and brands unavailable in their home country. The virus outbreak played a […]