Tag: global
Surging nanotech investments boost global healthcare and pandemic protection
COVID-19’s outbreak has coincided with investments flooding into nanotechnology-based healthcare companies, according to Pitchbook’s latest data. The investment monitoring platform reported that the sector benefited by £1.7bn in 2020 – […]
Barilla – new brand positioning and global campaign by Publicis
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a […]
E-commerce Boom Amidst Pandemic Reveals Shortcomings of Local Payment Methods in Emerging Economies
One year into the COVID-19 pandemic saw a tremendous expansion of cross-border e-commerce as consumers continue toseek products and brands unavailable in their home country. The virus outbreak played a […]
OOH Capital sets out to boost the global Out of Home industry
A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. […]
Cyber security Smarttech247 to expand services, plans to hire 60
Smarttech247, global cyber security company, expands its team of experts in Romania and will reach from 40 to 100 people by the end of 2021. Since inaugurating Security Operation Centre […]
The One Club Announces 10 Jury Chairs For Historic ADC 100th Annual Awards
The first diverse group of top creative leaders have been named as jury chairs for the historic ADC 100th Annual Awards, one of the world’s longest running and most prestigious […]
Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. […]
Ogilvy Social.Lab Amsterdam wins global pitch for the International Volleyball Federation
The International Volleyball Federation (FIVB) has selected WPP’s Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning leading […]
World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever […]
Cavai bolsters marketing team with key hire from banking giant HSBC
Cavai announced the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. […]