Tag: global
Cavai bolsters marketing team with key hire from banking giant HSBC
Cavai announced the appointment of Karol Smith, who joins in a new role as global head of advertiser experiences. Karol was global digital marketing lead for 13 years at HSBC. […]
Adverty continues expansion of UK team and global operations with three senior hires
Adverty, the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty […]
Schweppes’ latest global campaign ‘Here’s to Character’ shines a light on the little moments in which people effortlessly switch into adulthood.
The campaign approaches the topic of growing up with fresh eyes, depicting a subtle, refined and surprising transition into maturity and sophistication. Schweppes is the longest standing brand in its […]
Revolut partners with Visa as main card issuer to accelerate global expansion
Visa and Revolut, the leading fintech in Europe, today announced a new agreement that will help Revolut expand its business globally. Leveraging Visa’s brand, scale and global acceptance footprint, Revolut […]
Zenith: Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, Zenith projects growth to slow from 17 % to 9 % a year. Internet advertising will account for 52 % of global advertising expenditure […]
Zenith wins global media business for Lactalis
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win […]
BRD – Groupe Société Générale has a new brand platform
BRD – Groupe Société Générale marks also in Romania the new positioning launched by Société Générale, for all the 67 countries where the group is present. Starting November 14th, BRD […]
The One Club for Creativity announces shortlist for 1st and 2nd quarter entries to The One Show
The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design, has announced the shortlist for first and second quarter entries to The One […]
Anomaly to handle Electrolux account globally
Home appliance manufacturer Electrolux has appointed global agency Anomaly after a three-way competitive pitch run by The Burnett Collective. The client-agency partnership will commence immediately with Anomaly tasked with a breadth […]
comScore introduces free viewability measurement to broaden trust across global digital ad market
comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability […]