Tag: global
180LA and UNICEF are releasing Unfairy Tales – animated film series to promote the global initiative #actofhumanity
Children’s stories feature imaginative places with fantastical characters. While these worlds of wonder can bring delight to young audiences, there are some stories never meant for children. That’s the message in […]
The Gunn Report 2015 Revealed
The Gunn Report, the global index of creative excellence in advertising, has released its 2015 Report summarising the overall performance of the advertising industry in the year January to December […]
McCann Worldgroup – lead agency partner for Beko
Beko has appointed McCann Worldgroup as lead agency partner for global communication projects. McCann Worldgroup will serve as a lead agency for Beko, a global premium partner of FC Barcelona, […]
They changed the world. Not the shirt.
Autumn 2015 marks a turning point in the history of the lifestyle fashion brand GANT. In collaboration with BETC, GANT is repositioning itself with a global advertising campaign that goes back […]
Romanian neuromarketing company, chosen to participate to Neuro Against Smoking study
Synergon Consulting, the only neuromarketing company in Romania, was chosen to participate to the international research project “Neuro Against Smoking”, which aims to test the efficiency of warning messages and images […]
PayPal refreshed its brand identity and launched its first global campaign
PayPal announced recently a refresh of its brand identity, which included introducing a new logo. The new identity, signed by fuseproject, reflects company’s simplicity, convenience and security in today’s dynamic, mobile-first world. This is the first […]
“Live the Story” with BBC World News
BBC World News and BBC.com launched a new brand positioning, “Live the Story”, supported by a global marketing campaign kicking off on March 14, MandMGlobal writes. Campaign will include TV, […]
200M members worldwide for LinkedIn
LinkedIn, the world’s largest professional network on the Internet, reached 200M members, with new members continuing to join at a rate of two per second. Since November 2012, the company added […]