“Live the Story” with BBC World News

Ads, Creativity, Media

BBC World News and BBC.com launched a new brand positioning, “Live the Story”, supported by a global marketing campaign kicking off on March 14, MandMGlobal writes.

Campaign will include TV, press, online, radio, out-of-home and experiential media and focus on Germany, Singapore, Hong Kong, but also other European markets and US. It will also include digital, led by the TV creative.