Beko has appointed McCann Worldgroup as lead agency partner for global communication projects. McCann Worldgroup will serve as a lead agency for Beko, a global premium partner of FC Barcelona, the second largest brand in Europe in the white goods sector and one of the fastest growing brands in Europe, with a presence in over 100 countries throughout the world.
Starting immediately, all global communication projects will be coordinated by a newly created McCann Worldgroup hub, led by 3 of the most creative and effective McCann agencies in Europe: The Cyranos McCann Barcelona, McCann Istanbul and McCann Bucharest.
We have partnered with an experienced team, with great experience in handling international accounts. We will create together long term communication platforms, and McCann showed endless passion, and the best creative work with a strategic approach to tackle this category differently
International Beko Brand Manager
This is the beginning of a new and exciting journey and we trust that, with McCann’s proven strategic approach, this partnership will lead to increasing Beko’s brand equity and awareness globally
Chief Marketing Officer Beko
Beko is now on a trajectory to become a stronger global brand. We are thrilled that they have chosen McCann Worldgroup to join them on this great journey ahead of them
President McCann Worldgroup Nordics & Central East Europe
We are proud and honored to add Beko to our portfolio of clients, especially as this comes after a process which proved to be one with exceptional results, both for Beko and for McCann. McCann Bucharest used its entire experience on international clients and applied it into a state of the art strategy in order to create an unique approach for the category. This, along with a successful collaboration between the 3 agencies McCann involved in the process led to winning an important client. McCann Bucharest makes yet another step in its strategy of positioning as international agency, capable to raise global and regional brands
Sagit Tzur Lahav,
CEO McCann Bucharest
McCann Worldgroup, part of the Interpublic Group, is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).