Tag: Japan
West Japan Railway Company and Saffron unveil brand strategy and identity, positioning Setouchi as Japan’s “Third Destination”
West Japan Railway Company (JR West) and Saffron Brand Consultants today unveiled a new brand strategy and visual identity for the Setouchi region, positioning it as Japan’s “third destination” for […]
Fuse toasts Japanese Asahi Super Dry win for Rugby World Cup 2023
Sport and Entertainment agency Fuse has won the global Japanese beer brand Asahi Super Dry’s Rugby World Cup 2023 partnership activation following a competitive pitch. Fuse will work closely with […]
PayPal acquires Japanese Paidy
PayPal Holdings announced that it has agreed to acquire Paidy, a leading two-sided payments platform and provider of buy now, pay later solutions in Japan, for ¥300 billion or approximately US$2.7 billion, […]
RTB House expands to Japan, opens office in Tokyo
RTB House announced the addition of Japan to its APAC market portfolio. Japan is currently ranked 4th in worldwide e-commerce consumption, while Japanese online consumers comprise one of the world’s top […]
Red Bull teams up with Japanese musicians and director Jeremy Rubier to write a “Love Letter to Shibuya”
Following his electric new branded short content film for Red Bull, director Jeremy Rubier signs to Great Guns for representation globally. With this latest announcement, the award-winning global content and music […]
Saatchi & Saatchi Fallon Tokyo and Tetra Pak Japan give forest animals the opportunity to speak out
Saatchi & Saatchi Fallon Tokyo launched a new campaign for Tetra Pak Japan, encouraging people to select eco-friendly packaging and highlights Tetra Pak’s endorsement from the Forest Stewardship Council (FSC®). In […]