Tag: marketers
Blue Venn study: UK Marketers – unprepared for the disruption caused as consumer shopping behavior is upended
Seismic shifts in consumer shopping behavior are happening in the run up to the festive period, according to new research from BlueVenn. 45% of British consumers say they will dramatically […]
Omobono research: Good leadership and feeling valued makes business marketers happier than more money
New research by Omobono, digital agency for business brands, revealed what drives happiness among B2B marketers, with the most important factor being good leadership or management, with 60% of respondents […]
Study: SMS-es, TVCs and unsolicited e-mails – most intrusive communication channels for Romanian consumers
Romanian consumers consider that SMS-es, TVCs and unsolicited e-mails are top 3 most intrusive communication channels, while marketers aren’t bothered by TV commercials, but include in the top 3 the […]
eMarketer: Real-time bidding for online ads will continue in 2011
According to eMarketer, real-time bidding on the display ad market will continue to gain share in 2011 and become an increasingly significant force for advertisers, publishers and ad networks.