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As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

LUVV Labs Partners with ReleaseCo to Launch LUVV Air in the Nordics

Exclusive Hawk and Captify partnership brings search data to DOOH and audio media buying for the first time

Tag: name

APT changes its name to PROHUMAN APT and foresees a turnover of over EUR 70 mil in 2022

APT Group, top 3 in the Human Resources services market, with a history of over 25 years, with revenues of 64 mil Euro and almost 4000 employees in 2021 changes […]

June 29, 2022June 29, 2022 Romanita Oprea Branding, Business, HR & Jobs

Conran Design Group Launches Branding For Newly Merged Mylan and Upjohn Company, Viatris

Design and messaging confidently balance both the large scale and intimate focus of healthcare company’s new human-centered mission In one of the biggest pharmaceutical deals of the year, Mylan and […]

February 19, 2021February 23, 2021 Cristina Blanaru Branding, Business, Creativity, Marketing

Lowe Romania rebrands MullenLowe Romania, following an international rebranding

Starting January 25th, Lowe Romania changed its name in MullenLowe, following last year’s branding between the 2 internationally renown ad entities. The change of name comes also with a new positioning. […]

January 26, 2016June 4, 2016 Cristina Blanaru Branding, Business, Creativity

UPDATED: Romanian 2Parale becomes 2Performant Network

(adds info about the changes that happened after the company changed its name and juridical form) Romanian 2Parale transformed into 2Performant Network starting April 7th 2015; in the same time, the company changed its juridical […]

April 15, 2015July 13, 2015 Cristina Blanaru Business

DraftFCB simplifies its name: drops Draft and remains FCB

Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB (Foote, Cone & Belding). Two distinct brands, Draft and FCB, were merged together […]

March 12, 2014 Cristina Blanaru Branding, Creativity

Dubai Lynx, to be an International Festival of Creativity, starting 2013

Dubai Lynx’s organizers announced changing its name from “International Advertising Festival” to “International Festival of Creativity”, to better reflect the involvement of the industry from one that has previously focused […]

September 12, 2012September 13, 2012 Cristina Blanaru Creativity

Name change for Romanian ABC, to reflect its full activities

Romanian Bureau for Circulation (Romanian equivalent of foreign ABCs) decided, during its general assembly, to change its name to fully reflect the entire range of activities and measurements it offers […]

March 31, 2012May 6, 2012 Cristina Blanaru Digital & Media, Media, OOH / DOOH

Romanian ABC to change name in 2012

Romanian Bureau for Circulation Audit (BRAT) will change its name in 2012, aiming that the new name to include the entire activity of the institution – circulation audit, National Study […]

December 9, 2011May 13, 2012 Cristina Blanaru Marketing, Media

Mediaedge:cia turns into MEC

Mediaedge:cia has announced that the company has changed its name to MEC.

July 27, 2010 Cristina Blanaru Branding, Creativity, Marketing

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