Tag: Pernod Ricard Romania
Pernod Ricard and Mediascope brought festival energy to major retail chains through memorable in-store experiences as part of the Summer Mix campaign
Pernod Ricard Romania and the trade-marketing and innovation agency Mediascope raised the bar for off-trade experiences this summer with the Summer Mix campaign, dedicated to the Absolut, Jameson, Bumbu, Havana […]
BUMBU ranked no. 1 super-premium rum globally and in Romania by IWSR and Nielsen
BUMBU’s remarkable global performance has far outpaced the rum category average, becoming the key driver behind overall growth. According to the IWSR Global Trends Report 2025, premiumization continues to hold […]
Starcom MediaVest to handle Pernod Ricard Romani’s media account
Pernod Ricard Romania, leader on imported alcoholic drinks market in Romania, appointed Starcom MediaVest (Leo Burnett Romania) to handle its media account, following a pitch that took place in the […]