Tag: predictions
The Gunn Report launches Cannes Sweepstakes 2015
The Gunn Report, the global index for creative excellence in advertising, has launched Cannes Lions 2015 Sweepstakes, a contest predicting commercials that will win a prestigious Film Lion or Film […]
Leo Burnett 2013 Cannes Lions Winners forecast
Leo Burnett Worldwide’s 26th annual Cannes Predictions compilation represents the best thinking, finest craftsmanship and most compelling ideas pushing the advertising industry forward. The reel features work from 15 countries across a wide […]
Strengthening economy to boost global advertising growth from 3.9% in 2013 to 5.6% in 2015
ZenithOptimedia predicts global advertising expenditure will grow by 3.9% in 2013, reaching US$518bn by the end of the year. As has been the case since the start of the economic […]
Gartner: Worldwide mobile advertising revenues to reach $11.4BN in 2013
Worldwide mobile advertising revenue is forecast to reach $11.4BN in 2013, up from $9.6BN in 2012, according to Gartner, that estimates worldwide revenue is estimated to reach $24.5BN in 2016. […]
Zenith Romania: Romanian advertising market – decrease of investments for the 4th year in the row
Zenith Romania predicts that Romanian advertising market will continue to decrease in 2012, for the 4th year in the row, as the political situation keeps being unstable, affecting the economy […]
Wednesday’s Round Up
Encyclopedia Britannica ended its print edition and goes exclusively online (Reuters) Stella Artois unveiled a new ad for its 4% alcohol beer (Brand Republic) Procter & Gamble (P&G) has admitted […]
Deloitte: Top media trends in 2012
The old and the new continue to work together in the media industry, as some traditional channels maintain a strong foothold among consumers’ preferences, while new technologies gain speed and […]
ZenithOptimedia: Every 4 years events will help grow international ad market in 2012
ZenithOptimedia made public its predictions for the next year, estimating that the events that take place every 4 years will be the one that will help grow the international ad […]
ZenithOptimedia: Global advertising investments continue to grow in 2011 and 2012
According to ZenithOptimedia’s predictions, Romanian market will be in decline in 2011, with a small rebound expected for the beginning of 2012. The decrease for 2011 is estimated to 4%, […]
ZenithOptimedia cuts global ad growth forecast
ZenithOptimedia cuts global ad growth forecast, boosting U.S. growth estimate for 2011 and its global expectation for 2012, with China becoming the 3rd ad market this year and Internet – […]