Wednesday’s Round Up

Ads, Creativity, Marketing

Encyclopedia Britannica ended its print edition and goes exclusively online (Reuters)

Stella Artois unveiled a new ad for its 4% alcohol beer (Brand Republic)

Procter & Gamble (P&G) has admitted that it needs to make “fundamental shifts” in its approach to digital marketing and move spend out of TV advertising into digital channels. (Brand Republic)

European telecom firms, including Vodafone, investigated bu EU (BBC News)

Bolshoi launches live ballet stream online (BBC News)

After ending the relationship with Discovery – fired or not – and after promising on Facebook that he’s gonna drink his own pee again soon, Bear Grylls stars in a new campaign Dockers (AdWeek)

New PR Chief barely assumed his job and confronts a serios crisis (AdAge)

BBC to open its archives for downloads (BBC News)

Apple, expected to sell who now expect 65.6 million iPads this year (Reuters)

ZenithOptimedia predicted that total global spending will grow 4.8% in 2012, reaching $489 billion by year-end.  ZenithOptimedia also revised its long-term predictions upward: 5.3% in 2013 (from 5.2%) and 6.1% in 2014 (from 5.8%). (AdAge)

Lufthansa launched Non Stop You campaign (MandMGlobal)

Tips on how to train company’s staff to handle social media (