Tag: research
Zenith: Brands must reorganize to maximize e-commerce growth
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities, this is the key finding […]
Publicis Media agencies named a Leader and a Strong Performer in a Forrester study
Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select […]
iSense Solutions study: 64% of Romanians want more digitalized banks in Romania
Two thirds of Romanians said that they want more digitalized banks in Romania, according to an iSense Solutions study developed in June, on the Internet users present in urban. The […]
Decisions, decisions… a case for behaviour planning
by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. […]
Mercury Research study on Romanian tourism market: Vola.ro – most trusted online agency
Research company Mercury Research made, in September, a complex analysis of the Romanian tourism market to highlight which are the online tourism agencies most trusted by Romanians, the reasons that […]
Vodafone Romania launches new brand positioning campaign
Vodafone Romania launches new brand positioning campaign as part of Vodafone Group’s repositioning, which represents a significant evolution of the brand strategy and visual identity worldwide and is built around […]
RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate
In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad […]
2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics
The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its […]
Research: Long-form social video engagement is mostly driven by subtitles
Strategic use of trailers and subtitles – sometimes individually, sometimes combined, sometimes not at all – can significantly increase views, completion of and or engagement in long-form video content on […]
Omobono: Marketing under threat as HR influence rises
New research has shown that Marketing is under serious threat from HR, raising real questions for businesses and the teams charged with upholding the voice of their brand. In a series […]