Tag: research
British Companies are Leading the Way into a Digital Future, Says New Study from Global Marketing Consultancy Prophet
Digital transformation within European companies is making good progress, and is meeting with approval, particularly with younger workers. British companies have adapted extremely well to embrace digital transformation whilst France […]
Half of Romanian smartphone owners use WhatsApp – study
Almost half of the Romanian smartphone users are accessing WhatsApp at least once a week, while 27% use it on daily basis, a study made by iSense Solutions shows. The app is the […]
GFK expands digital portfolio in shopper research by investing in NORM Research
GfK announced, mid-August, the acquisition of NORM Research & Consulting AB, Sweden-based market research company specialized in virtual shopper research. NORM’s core product is a software that simulates shopping environments for various […]
Gemius won IAB Europe Research Award
In a contest organised by IAB Europe, Gemius was awarded first prize in the category of internet audience research.Its winning project enables publishers to determine their total range across all […]
Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The […]
RTB House infographic: Car test results – top resources for car buyers
Car test results available online represent a top source of information for customers looking to purchase a car, as typical car-buying decisions are made from the opinions of others, reviews and expert articles. […]
7th Superbrands edition in Romania to research perception over brands
The 7th edition of Superbrands program in Romania was launched and started with a new Superbrands Council including 25 business personalities and with a market research made in partnership with […]
Facebook in Europe: youngest users in Turkey, oldest – in Denmark
Facebook has its largest group of 18–24 y.o. users in Turkey and the most numerous 55+ audience in Denmark, according to a research made public by Gemius, on February 4th, the […]
ZenithOptimedia: For Millennials, understanding happiness is decisive for consumer-brand interaction
Millennials generation approaches happiness in a radically different way compared to other generations, a fact that has profound implications over brand marketing, according to the most recent global study – […]
Starcom MediaVest launched Consumer Report, an encyclopedia on Romanian consumer
Starcom Mediavest launched Consumer Report, an encyclopedia on Romanian consumer including info over the most important segments of consumers (Modern & Active Parents, Social Butterflies – most outgoing consumers, Yuppies – young professionals and Traditional Families). The […]