Tag: research
Romanian ad market in 2014, compared to 2008 – study
AdMarket 2014 vs 2008 / ATL from IQads
IAB Europe launches the Multi-Device and Connected World Library of Research
Interactive Advertising Bureau Europe (IAB Europe) launched the Multi-Device and Connected World Library of Research to address the need for insight on the constantly evolving media consumption landscape. Understanding the […]
Polish online ad market, slightly up in H1 2014
Polish online advertising market went up 2.7% in H1 2014, as shown in the results of the AdEx study for Poland, released recently by IAB Poland. According to the data, the […]
Romanian neuromarketing company, chosen to participate to Neuro Against Smoking study
Synergon Consulting, the only neuromarketing company in Romania, was chosen to participate to the international research project “Neuro Against Smoking”, which aims to test the efficiency of warning messages and images […]
Research: Romanians – dependent on smartphones, remember the brands promoted on mobile
Around 72% Romanian smartphone users remember the brands they’ve seen promoted in the mobile environment, according to a recent study made by the Romanian research specialist iSense.Solutions. According to “Connecting With […]
AdEx: Russia, Turkey and Slovakia lead the online advertising growth in 2013 Europe
IAB Europe, in association with IHS Technology, launched AdEx Benchmark 2013 Report, which is showing the state of European online advertising market. The report shows that online advertising grew 11.9% […]
GMI: 89% of Brits say battery life matters more for a smartphone than brand name, camera or 4G
89% of Brits consider battery life to be an important smartphone feature, before brand name, high quality camera and 4G, as shown by a GMI study that analyzed what smartphone buyers really want […]
IAB Europe Research Awards accepting entries until April 11th
Following the response to last year’s edition of IAB Europe Research Awards, where companies like Millward Brown, Guardian News & Media and OMG were among winners, IAB Europe aims to expand […]
Unlock – 6 years of market research in Romania
Unlock celebrates 6 years since founding and marks up the moment with the relaunch of Moderation School project, in a new format, more complex and more anchored in market’s reality. […]
Gemius becomes the official audience research provider in Belgium and Luxembourg
Belgium (internet penetration estimated at 75%) and Luxembourg (where 80% residents use the internet on a daily basis) are the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). […]