Tag: research
Analysis: LIDL is the retailer that generates most conversations in Romanian online
Lidl is the brand that generated the most conversations – over 1,200 – in Romanian online between February 26th – March 11th, followed by Billa and Penny – with a […]
Polish e-commerce: Average Poles shop for clothes and accessories, spending PLN 250
The average Pole is shopping for clothes, shoes and accessories and spends PLN 250 for one online transaction, according to a Gemius study that also mentions that two-thirds of visits […]
Romanian Top Kids Brands: Kids prefer Coca-Cola, parents want to feed them dairies
Romanian children prefer Coca-Cola, while their parents want to feed them Napolact (dairies), according to Top Kids Brands, a study made by Open-I Research at Itsy Bitsy Radio’s initiative. The study […]
Starcom continues HumanGraphExperience with “Health Habits Nowadays”
Starcom continues HumanGraphExperience with “Health Habits Nowadays – Overview of the Romanian Health Habits”, an info-graphic showing that Romanians have a passive attitude towards maintaining their health, reacting only to remedy, not […]
Research: Smartphones, most sought for gadgets for Romanian youth
Smartphones are the most sought for gadgets for Romanian millenials, with brand affinity not applying when it comes to tablets, according to YouBus research conclusions, that also show that young […]
Reveal Marketing Research: Romanians prefer to stay with the family in difficult economic circumstances
A study by Reveal Marketing Research shows that, in difficult economic circumstances, Romanians prefer to spend time with their families instead of profiting on opportunities that can generate revenues. A […]
UPS Pulse of the Online Shopper: European consumers want choices and convenience when shopping online
UPS Pulse of the Online Shopper Europe Study, made by comScore and UPS (NYSE: UPS), was just released and analyzes what online shoppers are looking for in the customer experience – from […]
Study: SMS-es, TVCs and unsolicited e-mails – most intrusive communication channels for Romanian consumers
Romanian consumers consider that SMS-es, TVCs and unsolicited e-mails are top 3 most intrusive communication channels, while marketers aren’t bothered by TV commercials, but include in the top 3 the […]
GfK: Increased importance for internet and technology in Romanians’ buying decisions
Internet penetration in Romania increased constantly during the last couple years, reaching 53% at national level an at 63% in urban areas among people aged over 15 years old, in […]
Mobile operators and their ad campaigns in Romania in H1 2013
Orange, Vodafone and Cosmote, the main players on Romanian mobile telephony market, are among the advertisers investing the biggest budgets and having the highest ad volumes in H1 2013 . […]