Tag: research
Gemius: Video ads in CEE – most popular in Ukraine, Poland and Czech Republic
In Central and Eastern Europe, the markets where video ads enjoy the biggest popularity are Ukraine, Poland and Czech Republic, as a Gemius research on advertising activities in CEE shows. […]
Romanians take loans to support their children’ education – study
Romanians take loans hoping they can improve their living standards and in order to invest in their children’s education, according to a YouGov study made at Provident Financial Romania’s demand. […]
Mediascope study: Ukrainians – 1st in time spent online, Czechs – 1st in using the email, while Danes lead in online reviews and feedback
Ukrainians spend the most time online, around 20 hours a week, followed by Romanians (18.6 hours) and Turks (18.3 hours), according to the most recent edition of IAB’s Mediascope. In Europe, […]
GfK expands its research solutions in social media
Starting June 2013, GfK Romania completes its portfolio of digital research solutions dedicated to brands reputation and effects in social media communication. By integrating the social media research solutions with […]
Gemius study: Mobile ads are gaining ground in CEE
An average of 3% of advertisements in Central and East Europe is displayed on tablets and phone screens, with Lithuania assuming the leading position in this field, a Gemius study […]
Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]
Gemius study: Giants knocking at the CEE e-business doors
The entry of Google or Amazon to the e-commerce market in CEE has been brought up on many occasions, but the business does not seem to take the matter seriously. […]
Esomar MeetUp Romania: Spender or Saver?
The 3rd edition of ESOMAR MeetUp Romania, in partnership with Marketing Faculty from Romanian Economic Sciences Academy, took place recently, with Romanian and international speakers answering a series of questions […]
Women from Paparazzi Generation, a new HumanGraphExperience
HumanGraphExperience continues with “Women from Paparazzi Generation”, which analyzes the importance of the image for young women aged 14-24 y.o. Once with tech development (mobiles with performant cameras, photo cameras […]
GfK study: Privately owned brands beat economical crisis
A GFK study monitoring households consumption shows that, during last years, privately owned brands posted an accelerated growth, reaching to a 12% share of the total value of large consumption […]