Tag: research
Study: Praktiker Romania has a strong emotional tie with its consumers
Praktiker Romania is the first do-it-yourself retailer on top of chain stores, having the highest index of attachment with its consumer, according to “Emotional Branding” study, made by 360insights. The […]
Study: Romanians appreciate the most Milka, Nokia, Adidas, Dacia or Nivea
ICERTIAS – Best Buy Award – Romania 2013/2014 is the 1st “Best Buy Award” research study made in Romania and showed that brands such as Milka, Nokia, Adidas, Dacia or […]
Mediascope: Europeans – exposed to 3 screens and spend more time online
84% of the Europeans are browsing the internet and watch TV in the same time and 59% are online on the mobile phone or tablet while they are watching TV, […]
Gemius study: Mobile devices on the rise, Denmark – biggest share of mobile page views, Slovakia has the highest market growth
Mobile phones and tablets take over the virtual reality, with their internet traffic share growing every year, according to a Gemius study, that also shows that biggest share of mobile […]
The Planner Survey comes up with interesting data at its 8th edition
The Planner Survey 2012-2013, a study initiated and ran by Heather LeFevre, reached to its 8th edition and continues to generate interesting data related to planners’ world and salaries. The […]
Study: Bill Gates and Connect-R, ranked same by Romanian high-school pupils
37% from Romanian high-school pupils consider their father the model to follow, while 34% consider Romanian musician Connect-R on the same level with Bill Gates, the symbol of financial success, […]
Romanian media gave extensive attention to Eurovision 2013
The 58th edition of the European song contest Eurovision has been extensively debated in the media and has generated many controversies, according to a mediaTrust report that presents the musical event’s visibility […]
ROADS: Romanian online advertising in 2012 – RON 98.6M
The total reported value of Romanian online advertising market in 2012 is of RON 98.6M, according to a newly released wave of ROADS, a study made by PwC Romania and […]
Realitatea TV, back on the first place among the top most frequently quoted media sources
Realitatea TV, Hotnews.ro and Antena 3 are among the media sources most frequently quoted in the written press, according to mediaTRUST. The study was conducted based on 509 materials referring […]
Romanian Kinecto developed an online platform that will revolutionize marketing research
Kinecto developed ZappiStore, an online marketing research platform that aims to democratize this marketing branch and make it more accesible for small and medium companies, that cannot afford financing classical […]