Mediascope: Europeans – exposed to 3 screens and spend more time online

Digital & Media, Marketing, Studies

84% of the Europeans are browsing the internet and watch TV in the same time and 59% are online on the mobile phone or tablet while they are watching TV, the most recent Mediascope study shows.

Over 90% of Europeans prefer to navigate online between 17.30-21.00, 61% from people spend simultaneously time online and in front of the TV during evebing,  49% are online from 06.00 to 10.00, while 89% are connected to internet during the day (10.00 – 17.30) and 61% – during the night.

More detailed information from the study are available here