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Nudgestock, the World’s Biggest Behavioural Science Festival, Streams Live on June 10th 

D&AD announces 3 Black Pencil winners amongst 278 Craft, Side Hustle, Design, Culture and Impact winners and Companies of the Year

D&AD awards 2 Black Pencils amongst 155 Craft, 269 Advertising and 1 Collaborative Pencil winners

Serviceplan Group created a new campaign for Chupa Chups XXL

GumGum and Invincible Entertainment announce partnership on new CTV ad integration

Hawk becomes first platform on the market to integrate Skyrise data into CTV offering

Tag: study

Alfi study: 1 in 4 Senior Advertising Executives expect dramatic growth in budgets over the next year

New research from Alfi , an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth. […]

May 25, 2022May 25, 2022 Maggie Hanson All News, Business, Creativity, Digital & Media

Wunderman Thompson publishes a new analysis on metaverse

Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats […]

May 6, 2022May 6, 2022 Newsroom All News, Digital & Media, Marketing, Studies

Retail Therapy: Virtual Clothing Substitutes Online Impulse Purchases 

Despite increased unemployment and economic difficulties during the pandemic, internet spending continued to set new highs. For example, the share of retail transactions conducted online in the United Kingdom increased […]

May 6, 2022 Maggie Hanson All News, Business, Digital & Media, Marketing

Eye-tracking study confirms that high impact formats outperform standard display

High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]

May 3, 2022May 3, 2022 Maggie Hanson All News, Business, Digital & Media, Marketing

Colliers: Romanian real estate investment market still has the resources to cross the 1 billion euro milestone in 2022

Given the high activity levels seen at the start of the year, with several deals already closed or signed in the first month, investment volumes in Romania could finally exceed […]

April 18, 2022April 28, 2022 Newsroom Business, Studies

Anzu.io report: 70% gamers are positive or neutral towards in-game advertising

7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]

April 13, 2022April 13, 2022 Cristina Blanaru Business, Digital & Media, Gaming, Studies

Frameplay announces new attention metric in Video Game Environments

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]

April 5, 2022April 4, 2022 Newsroom All News, Digital & Media, Marketing

Dentsu study: Inread Video generates more than twice the attention vs Social Media

Teads, the global media platform, has collaborated with dentsu international on the release of its latest research in Attention Economy which shows premium publishers drive higher engagement than social media. […]

February 15, 2022February 15, 2022 Newsroom Creativity, Digital & Media, Studies

New Study Shows 49% Of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies

GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to use contextual advertising to […]

February 4, 2022February 4, 2022 Newsroom Creativity, Digital & Media, Marketing, Studies

Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research

Seedtag, the leader in contextual advertising in EMEA and LATAM, today released the report “The Power of Contextual in the Attention Economy”, a study conducted by Seedtag along with attention-measurement […]

December 6, 2021December 6, 2021 Maggie Hanson Business, Creativity, Studies

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