BOLD by Profero study: Creativity meets A.I.
How can the Artificial Intelligence (AI) anticipate the consumers’ expectations by acting humanely and adapted to the context? How do they report themselves to AI? And how can the brands used creatively AI…
Colliers: Employees miss the social interaction and the instant share of ideas and info with colleagues in the office, even if the productivity was maintained while working from home
Remote work is challenging for most Romanians who have worked from home in the current epidemiological context. Only 13% of them say they have a dedicated workspace at home, half compared to employees…
Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find
Channel Factory, a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in…
Colliers study: Companies active in retail, that own or lease industrial spaces, count on eCommerce to recover the losses generated by Covid-19
Although less impacted by the effects of the Covid-19 epidemics than other real estate sectors, the industrial and logistics market is also adjusting to the new business context. Therefore, more and more companies…
New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners
Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading in-game ad platform…
BestJobs study: 8 in 10 Romanian women sacrifice their rest to handle both work and family
A study made by Romanian online recruiting platform BestJobs points out that 60% of Romanian women are spending between 2-6 hours handling duties related to house maintenance and family, while 80% are sacrificing…
Impact research: Companies using Impact’s Partnership Cloud see 3 year ROI of 314%
Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting that discovered organisations that deploy Impact’s Partnership Cloud™ experience a ROI of 314 percent with payback in…
Golin and iSense researched how much CSR matters for Romanian consumers
A study made by Golin Romania and iSense Solution aimed to find out how important is, for Romanian consumers, that the brand they buy or the company they interact with is actively involved…
