"study" tag

2020 KPMG CEO Outlook: Talent and CSR top the list of CEO concerns in the wake of the COVID-19 crisis

As a result of COVID-19, CEOs of the world’s most influential companies have identified risk of lack of talent as one of the most significant challenges to growth, and are examining their wider…

Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic

During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) Survey, twice as…

Impact Releases Tactical Guide for Optimising and Driving Revenue Growth from Partnership Automation Programmes 

Impact, the global leader in partnership automation, released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a set of actionable next steps…

H1 of the “pandemic year” in the office market: Drop in new demand starts being felt, occupancy rate remains significant – Colliers International

New office space delivered in the first half of the year reached nearly 105,000 square meters, in tune with Colliers International’s estimates, but total demand in Bucharest was down by nearly 28%, to…

Loncolor EXPERT HempStyle received the distinction “Product of the Year”

Loncolor announces the image partnership with Roxen, Romania’s representative at Eurovision  2020. Therefore, Roxen becomes the brand ambassador of the Loncolor Expert HEMPStyle range for the following three years. Roxen is a complex…

BOLD by Profero study: Creativity meets A.I.

How can the Artificial Intelligence (AI) anticipate the consumers’ expectations by acting humanely and adapted to the context? How do they report themselves to AI? And how can the brands used creatively AI…

Geometry gets a ‘Handle on Hygiene’ with Sustainable Retail Innovation to combat COVID-19

Geometry, WPP’s end-to-end Creative Commerce agency, has re-deployed its ‘Handle on Hygiene’ innovation as part of the agency’s commitment to provide sustainable retail hygiene solutions amidst the current global pandemic, and for what will become…

Colliers: Employees miss the social interaction and the instant share of ideas and info with colleagues in the office, even if the productivity was maintained while working from home

Remote work is challenging for most Romanians who have worked from home in the current epidemiological context. Only 13% of them say they have a dedicated workspace at home, half compared to employees…

Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find

Channel Factory,  a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in…

Colliers study: Companies active in retail, that own or lease industrial spaces, count on eCommerce to recover the losses generated by Covid-19

Although less impacted by the effects of the Covid-19 epidemics than other real estate sectors, the industrial and logistics market is also adjusting to the new business context. Therefore, more and more companies…

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