The newest model of Dacia, Logan MCV, was launched in the end of May, on the stage of Bucharest National Theatre, during an event organized by Graffiti PR and on the musical accords insured by Horia Brenciu Orchestra.
The constant pace of Dacia launches – 6 new models unveiled to the Romanian public in 2012 alone – demanded a fresh concept regarding the Dacia Logan MCV event, one that would ensure a memorable debut. With a spectacular Horia Brenciu Orchestra live show, during the last commercial event hosted by the grand stage of the Bucharest National Theatre before renovation, I think we succeeded in doing so. It was the kind of event you don’t get to see very often and we thank Dacia team for their enthusiasm and trust.
Managing Director Graffiti PR
The new Dacia Logan MCV is the seventh Dacia model launched in Bucharest in the last two years, after the Lodgy, Dokker, Dokker Van and the new Logan, Sandero and Sandero Stepway had been introduced to the Romanian public in 2012.
The introduction of the New Logan MCV was one of the most beautiful projects we carried out in the last years. Besides the inspired concept, the good cooperation with the agency contributed to the success of this event
Head of Communication Department Dacia
The launch event of the new Logan MCV was developed and implemented by :
- Dacia: Silviu Sepciu (Head of Communication Department), Roxana Ghigea (Communication Responsible),
- Graffiti PR: Mircea Tomescu (Managing Director), Bogdan Tomoiaga (Senior PR Consultant) and Sergiu Petre (PR Specialist).
Graffiti PR is a Romanian PR agency with a team of 30 public relations, brand strategy, digital and marketing consultants. Its clients’ portfolio includes Petrom, UPC Romania, P&G, Nestle, Danone, British American Tobacco Romania, METRO Cash&Carry, Microsoft, Dacia, Renault, Tetra Pak, Contrast Management-Consulting, ERSTE Stiftung, EGGER or bwin.party.
Graffiti PR is the Romanian exclusive affiliate of Ketchum, one of the major global companies on the public relations market, designated by PRWeek the Agency of the year in 2012.