Facebook in Europe: youngest users in Turkey, oldest – in Denmark

Cristina Blanaru Digital & Media, Social Media, Studies

Facebook has its largest group of 18–24 y.o. users in Turkey and the most numerous 55+ audience in Denmark, according to a research made public by Gemius, on February 4th, the day the social network turned 11

The research over the age of the European internet users who access Facebook is based on data collected between January – November 2014 related to internet users over 18 years old from Belarus, Denmark, Poland, Russia, Romania, Turkey, Ukraine and Hungary, countries where Gemius conducts research for the entire internet (global and local websites).

According to the research, Facebook is the most popular over 18-24 y.o. users in  Turkey, where it gets visited, on average, by 1 in 3 users from the age group (31 per cent). Denmark and Hungary are the countries where young online audience (18–24) is the least interested in Facebook (only 16%).

As Gemius shows, last year, in almost all countries that made the object of the research, most Facebook users were people aged 25-34 y.o., while the smallest group of Facebook users includes people aged over 55+. Denmark is the only country where the situation is in reverse, with Facebook being mostly visited by people over 55+ y.o. and having the least users within the 18-24 y.o. group.

In all the countries analyzed, every fourth or every fifth Facebook user is 35 to 44 years old (19–26%, depending on the country).

 

 

Romania, which was included in the analysis, has Facebook as its 2nd most visited website, after Google. The social network has 7.98M visitors in this country, 1M more compared in November 2014 compared to the same period of the previous year. Most Romanian Facebook users (68%) are living in urban areas, with more women (52%) than men (48%) using the platform. Over 50% of Romanian Facebook users have graduated at least high-school: 30% graduated high-school, 21% graduated an university and 10% graduated post-university studies.

 

The data comes from gemiusAudience, an international research project conducted by Gemius in over 30 countries in Europe, Middle East and North Africa. It aims to determine the number and demographic profile of internet users and to learn about the ways in which they use the net: websites, audio and video material, or applications. The research is carried out in compliance with the international code of conduct ICC/ESOMAR.