"South Africa" tag

HelloFCB+ and Cape Town tell South African men to lead by example in a provocative campaign against gender-based violence

A new campaign for the City of Cape Town by advertising agency HelloFCB+ is  addressing damaging gender-based attitudes that generally go un-challenged. The campaign, titled “Boys Do What Men Teach Them”, takes a…

Google launches “Allan’s Story” showcasing how Zlto, a South African startup, is using the Web to address youth unemployment

South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job opportunities due to a lack of financial resources and necessary work experience. Allan van der…

Toyota SA launches iconic Supra with FCB Joburg

Toyota SA has launched the fifth-generation Supra to South African high-end sports car enthusiasts with a 360° campaign from FCB Joburg that taps into the nostalgia of the video games it featured in…

Dani Hynes directs South Africans ‘Making Strides’ for Johnnie Walker

Egg Films’ Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker that both commemorates and celebrates the ambition and determination of South Africans…

South Africa: Toyota SA launches new Corolla Hatch with TVC from FCB Joburg

Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong…

M&C Saatchi Abel signs the identity for Zeitz Museum of Contemporary Art Africa

The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C…

PwC report: Digital fuels growth in Africa’s entertainment and media industry

After more than a decade of digital disruption, the African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct traditional and digital…

Crowdfunding initiative for a Brown Friday

Saatchi & Saatchi Singapore and the World Toilet Organization have launched a crowdfunding initiative to improve sanitation for school children in South Africa. The tongue-in-cheek campaign hijacks the start of the shopping season,…

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