Tag: storytelling
Godiva launches a modern campaign that instills wonder into the everyday
Godiva launches a modern campaign that instills wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 […]
Brown Thomas launches its first brand film with an epic love story
Iconic Irish department store, Brown Thomas, unveils its first brand campaign with an epic love story directed by Banjoman Films director Dermot Malone. The cinematic two-minute film, ‘Belong Together’, packs […]
Achim Rietze (Google ZOO): “The best EFFIE cases were simple in their storytelling and powerful in tying back the results to the objectives”
In 2001 Achim Rietze started his career at Y&R, before joining Jung von Matt in 2006. According to the ‘Big One’ the ‘most-awarded creative agency across all media and the […]
WIAD 2018 – chatbots, technology, case studies and inspiration
After an edition in Iasi, WIAD came back to Bucharest, re-becoming the capital of the information architecture in Romania. The conference, organized locally by Grapefruit and found at the seventh […]
From storytelling to storyliving – The Young Lions Storytelling Academy
Among the novelties of the 61th Cannes Lions Festival, we counted The Young Lions Storytelling Academy, joining the series of Roger Hatchuel, Planners, Account Executive, Media, Creative or Young Marketers […]
Last generation classes at The Alternative School for Creative Thinking
Two last generation classes were included in the learning schedule during the new semester of The Alternative School for Creative Thinking. This way, “Applied Graphics’ and “Content and Storytelling in Digital […]