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Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

M.O.B.A. Network unveils M.O.B.A. Forge, innovation hub to accelerate growth

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

M.O.B.A. Network unveils M.O.B.A. Forge, innovation hub to accelerate growth

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Tag: study

Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase

Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]

February 20, 2025February 28, 2025 Cristi Filipescu Marketing, Studies

Offerista study: Romanians, smaller budget when shopping for holidays than in 2023

The holidays are an opportunity to meet with loved ones, but they’re also one of the busiest shopping seasons of the year. This year, however, they bring financial concerns as […]

November 14, 2024November 18, 2024 Romanita Oprea Digital & Media, Marketing, Studies

United Media Services: Young Romanians prefer to celebrate friendships and relationships, while the rest of Romanians enjoy birthdays, Christmas / Easter and New Year’s more

Most Romanians can’t wait to celebrate birthdays (88%), religious events (80%), the New Year (58%), etc., according to the latest study conducted by United Media Services. The survey captures the […]

October 10, 2024October 10, 2024 Cristina Blanaru Consumption Habits, Digital & Media, Know-how Sharing, Studies

WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024

The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]

July 25, 2024July 25, 2024 Maggie Hanson All News, Digital & Media, OOH / DOOH, Studies

Media Fact Book 2024, Initiative: Romanian media market to reach a record value – 762M euro – by the end of 2024

Romanian media market had a stable upward trend in 2023, reaching an estimated net value of 701M euro, up +6.5% compared to 2022, due to favorable economic factors. Initiative Romania’s […]

June 18, 2024June 18, 2024 Newsroom All News, Business, Marketing, Studies

United Media Services study: 40% of Romanians* use AI applications at least weekly

Romanians generally have a positive perception of artificial intelligence, it being mainly associated with the notions of robots, technology, future and innovation; the few negative aspects are related to unemployment, […]

April 18, 2024April 18, 2024 Cristi Filipescu Digital & Media, Studies

United Media Services study: YouTube Premium, Romanians’ favourite when it comes to social media platforms paid subscriptions (31%)

In the context of Meta announcing the introduction of an ad-free paid subscription for Facebook and Instagram users, United Media Services returns to the market with a new quantitative study […]

November 23, 2023November 23, 2023 Cristi Filipescu Digital & Media, Studies

Wunderman Thompson reveals the most inspiring B2B brands of 2023

Tech brands are the most inspiring brands in the world when it comes to B2B marketing, according to Wunderman Thompson’s Inspire B2B Score, a ranking of the Top 100 Most Inspiring […]

October 5, 2023October 5, 2023 Newsroom All News, Business, Studies

Denmark has the 3rd best digital quality of life in the world, surpassing both Sweden and Norway

Surfshark’s 5th annual Digital Quality of Life Index (DQL) ranks Denmark 3rd in the world, dropping from last year’s 2nd place. Out of the Index’s 5 pillars, Denmark performed best […]

September 12, 2023September 12, 2023 Cristina Blanaru Business, Digital & Media, ITC

Agencies risk losing strategists unless they improve company culture

Sweathead, the New York based strategy training company, has released its latest B2B report – What Strategists Want From Work – that uncovers the sentiment of the global strategy community […]

May 24, 2023May 24, 2023 Cristi Filipescu Creativity, Studies

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