Tag: study
FEPE: Printed mail continues to be one of the most popular forms of dialogue marketing
Worried that printed mail has been completely replaced by communication in digital channels? Think again! Data from recent studies reveal a more nuanced picture. For advertisers, printed mail has advantages […]
Grai Ventures study: media for equity, the efficient alternative solution for investments in Romanian startups
The global demand for advertising in traditional media is on a downward trend, so a new financial business model is emerging, with multiple benefits for investors and entrepreneurs: media for […]
Danes pay €525 a year for broadband
Alongside food, water, and shelter – the internet has become a necessity for many of us. But, like all good things, it comes at a price and until now it […]
European eCommerce revenue to hit $465B in 2021, up 30% Amid Pandemic
The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. According to data presented […]
Colliers: The hotel market could begin recovery in the second half of 2021, fueled by a pick-up in international travel. Some hospitality projects continued
The hospitality industry was amongst the first industries affected by the coronavirus generated crisis, and it will be amongst the last sectors to recover. The road to recovery involves learning […]
White Bullet study reveals that 20% of ads on pirate websites place consumers at risk
A study conducted by cybersecurity and IP protection expert, White Bullet, has revealed that 20% of ads on pirate websites globally present a threat for consumers, with a high volume […]
Unilever says no to “normal” with new positive beauty vision
Unilever announced it will eliminate the word ‘normal’ from all of our beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty […]
Starcom Study: How Romanians’ consumer behavior evolved in 2020 in relation to the digital environment and technology
According to Starcom Romania’s Tech Trends 2021 study, the digital environment was significantly useful last year, helping Romanian consumers to maintain a sense of normality in their lives. All age […]
Romanians bought 3 times more ATVs and motorcycles since the pandemic. 30% of ATVRom’s sales, through the TBIPay financing solution
300% higher sales of ATVs, motorcycles, but also scooters, ski jets and accessories in 2020 compared the previous year, ATVRom states. One in 3 customers financed their hobby during the […]
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]