Tag: study
Unilever says no to “normal” with new positive beauty vision
Unilever announced it will eliminate the word ‘normal’ from all of our beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty […]
Starcom Study: How Romanians’ consumer behavior evolved in 2020 in relation to the digital environment and technology
According to Starcom Romania’s Tech Trends 2021 study, the digital environment was significantly useful last year, helping Romanian consumers to maintain a sense of normality in their lives. All age […]
Romanians bought 3 times more ATVs and motorcycles since the pandemic. 30% of ATVRom’s sales, through the TBIPay financing solution
300% higher sales of ATVs, motorcycles, but also scooters, ski jets and accessories in 2020 compared the previous year, ATVRom states. One in 3 customers financed their hobby during the […]
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]
2 out of 3 Romanians consider that they need to improve their social relations in the context of the pandemic
In recent years, the concept of personal development has grown in popularity, with more and more people enrolling in such programs, willing to learn how to become the best version […]
KPMG Property Lending Barometer: Industrial/logistics most attractive asset class post-COVID
The industrial/logistics asset class is presently the most attractive for a majority of banks in Central & Eastern Europe (CEE) following the breakout of the COVID-19 pandemic, according to results […]
Christmas in times of COVID-19: 6 times more online orders in 2020, compared to 2016
2020 has been a challenge for the whole world, each of us witnessing a new kind of reality. We have learned to adapt, to accept change and to be open […]
Blue Venn study: UK Marketers – unprepared for the disruption caused as consumer shopping behavior is upended
Seismic shifts in consumer shopping behavior are happening in the run up to the festive period, according to new research from BlueVenn. 45% of British consumers say they will dramatically […]
Wunderman Thompson launched Inspiring Growth, a new global brand study
Wunderman Thompson launched Inspiring Growth – a first-of-its-kind study that reveals why brands need to be inspirational, how inspiration drives growth and what brands can do to inspire their customers […]
Customer Experience thrives on digital transformation in the new reality
The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, […]