Tag: Thomas Kolster
Thomas Kolster (C-Suite Impact Leaders Accelerator) wants to close the gap between marketing and sustainability
Danish sustainable marketing pioneer, Thomas Kolster, also known internationally as Mr. Goodvertising, launched, together with International Advertising Association (IAA), a groundbreaking program that brings Chief Marketing Officers and Chief Sustainability […]
Thomas Kolster and IAA launch a mini-MBA to Tackle Brand and Sustainability Challenges
Thomas Kolster – Danish sustainable marketing pioneer and member of the IAA Sustainability Council – and International Advertising Association (IAA) announced the launch of a groundbreaking program that brings Chief […]
D&AD and WeTransfer launch free, digital masterclass to harness creativity for purposeful action
D&AD, the non-profit association for the design and advertising industries, has partnered with WeTransfer to launch Creativity as a Catalyst for Change, a free, on-demand course aimed at mid-level to […]
Thomas Kolster’s Cannes Lions predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising, goodvertising, causevertising or whatever […]
Thomas Kolster: “For me, the most important thing is to inspire”
A man on a mission, one of the early pioneers in the do-good space coining the term Goodvertising to describe the changing advertising landscape that’s become a movement in itself. […]
Thomas Kolster: How to make Goodvertising?
How to make Goodvertising Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and […]
@WhereGoodGrows aims to become a central hub for sustainable communication
Thomas Kolster, Creative Sustainability Director, speaker and, not the last, author of Goodvertising, is also the moving force behind WhereGoodGrows (WGG), a platform that aims to centralize sustainable communication. The platform aims […]
Goodvertising – a book that makes anyone working in communication industry stop for a minute and think
I first entered in contact with Thomas Kolster’s Goodvertising a few months ago, when I found out a Romanian campaign – Money School for BCR – was mentioned in it as a […]