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Tag: URBB

Holsten and Tempo to launch a new image campaign

  A new Holsten image campaign brings back the story of the knights, with a new twist. “The no. 1 German beer in Romania” sustains the modern knight idea with […]

February 20, 2018 Romanita Oprea Ads, Advertising

Lowe Romania, in campaign to”either drink beer or drink beer” for SKOL

  Lowe Romania made the new image campaign for SKOL, beer brand present on Romanian market in URBB’s portfolio. The campaign was launched in the start of July, with a […]

September 7, 2015October 16, 2015 Cristina Blanaru Ads, Advertising

Paul Markovits is the new Marketing Vice-President at URBB

Starting June, Paul Markovits is the new Marketing Vice-President at United Romanian Breweries Bereprod (URBB) and will manage marketing strategy for all company’s brands (Tuborg, Carlsberg, Skol, Holsten, Guinness, Granini and Bilbor). […]

June 10, 2014September 23, 2014 Cristina Blanaru Business, Marketing

Over 1.7M people all over the world will celebrate together Arthur Guinness Day on September 26th

Arthur Guinness Day – that transformed into an annual holiday and is one of the most important annual campaigns from Guinness – will reunite this year also Guinness fans and […]

September 24, 2013 Cristina Blanaru Events, Marketing

Publicis Bucharest signs “100% malt” campaign for the new Skol beer

Publicis Bucharest signs the communication campaign “100% malt”, an image campaign highlighting the fact that Skol is a fresh and refreshing beer, with superior and authentic beer taste that comes […]

April 29, 2013May 23, 2013 Cristina Blanaru Ads, Advertising, Business

URBB reshuffled its agency roster in Romania for 2013

URBB, important drinks producer on Romanian market, will run this year its advertising campaigns together with new agencies. Following an agency review made in the end of 2012, the company […]

February 20, 2013March 20, 2013 Cristina Blanaru Advertising, Business

Publicis to handle Skol account and expands its partnership with URBB

Publicis took over Skol beer account and will handle brand’s communication in the next couple years. The agency won the new account following an agency review made by URBB in […]

February 20, 2013March 20, 2013 Cristina Blanaru Advertising

URBB – multiple awarded at Green Business Index Gala 2012

United Romanian Breweries Bereprod (URBB) was awarded at Green Business Index 2012 gala, that tool place in November. URBB was nominated in a few categories and received two 1st prizes for […]

November 26, 2012December 5, 2012 Cristina Blanaru Business, CSR

URBB appointed a new Marketing Vice-President

United Romanian Breweries Bereprod (URBB) appointed Roccos Cosmatos as its new Marketing Vice-President. In the new assumed position, Cosmatos will head marketing strategy development and implementation for all URBB’s brands: […]

October 4, 2012October 10, 2012 Cristina Blanaru Business, People

2 new Granini flavors, promoted in a new integrated communication campaign

Granini launched a new integrated communication campaign to announce 2 new flavors – apple and lemon & mint. The campaign will last 6 weeks, during August and September. The launch […]

August 20, 2012September 12, 2012 Cristina Blanaru Advertising, Business, Marketing, Media, PR

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