BDO and WARC report: Global MarTech market hits $121.5BN
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on…
Cannes Lions published 2019 Global Creativity Report
Cannes Lions announced the release of the 2019 Global Creativity Report, the industry-leading resource for creativity and effectiveness benchmarking. The report has been extended this year, with contributions from partner company WARC, the…
WARC’s Global Advertising Trends – The social slowdown
WARC, the international marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year during the first three months of 2019 to reach $17.9bn – the second-highest…
AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth
UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted…
WARC Rankings’ Best of the Best 2019: BBDO New York – #1 agency, BBDO Worldwide – #1 agency network, Omnicom Group – #1 holding company
WARC released the results of its first-ever ‘Best of the Best’ global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all three recently released WARC…
WARC Global Advertising Trends: Mobile adspend is set to top TV across key markets this year
Data from WARC’s 12 key markets — Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US — which between them account for three-quarters of global adspend, and 91.1% of all…
WARC Global Ad Trends: DOOH spend set to reach $14.6bn by end of 2018
Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is…
WARC to join Cannes Lions’ new digital offering, The Work
Cannes Lions announced WARC, the global authority on advertising and media effectiveness, will become a part of its digital offering following its acquisition by Ascential. Cannes Lions customers will now be able to…
WARC partners with SABRE Awards to expand its content to include PR
WARC, the international authority on advertising and media effectiveness, has partnered with The SABRE Awards, the world’s leading celebration of public-relations excellence, to showcase award-winning PR-led case studies from around the world. Close…
Gunn Report introduces major changes, launches Gunn 100 and introduces new methodology
Major changes are being introduced to Gunn Report, the global index of creative excellence in advertising, to reflect the way the industry is evolving. Gunn Report, which came under ownership of global marketing…
