Tag: World Cup
Zenith: World Cup to boost global adspend by US$2.4bn this year
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money […]
Orkla Foods Romania launches special Tomi products to celebrate World Cup
Orkla Foods Romania launched 2 special series of products to mark the start of the most important sports competition of the year, Brazil Football World Cup. The newly launched products […]
Vuvuzela – annoying for the world, yet a branding instrument for South Africa?
With or without intention, South Africans put their own mark on 2010 World Cup. It doesn’t matter this year’s competition branding had a lot of effort behind, including in what […]
Free news feeds in Romanian about World Cup 2010
Agerpres, Romanian state-owned press agency, launched a special free feed with news and documentaries related to World Cup 2010 that has as target the specialized press and general public. This […]
Summer and World Cup – perfect dance for consumer’s money
Yes, there is still economical crisis but we all know that big events always have the power to overcome that and to present to the public the idea of a […]
Nike ad beats official sponsors for online buzz
Nike’s "flashforward" World Cup TV ad campaign had more impact on the public than the marketing effots of the official tournament sponsors such as Adidas and Coke/ Nike’s ad, a […]