Tag: Yves Saint Laurent
BETC Etoile Rouge & Yves Saint Laurent Beauty launch internationally “Abuse is not Love”
According to the United Nations data, a woman is killed by their partner every three days in the United States. This alarming statistic is part of the global crisis of […]
Zoë Kravitz, in a new campaign for Black Opium, signed by BETC Luxe
BETC Luxe and General Pop continue their collaboration with Yves Saint Laurent Beauty via a new global communication campaign for Black Opium, a perfume launched in 2014 that is today ranked […]
BETC Luxe & General Pop sign a new Mon Paris campaign for Yves Saint Laurent Beaute
BETC Luxe is Yves Saint Laurent Beauté’s global agency for all its fragrances. Together with General POP, they are launching their first ever film for the iconic perfume Mon Paris. It […]
Yves Saint Laurent releases the anthem of the Generation Y
For the first time in a while, Yves Saint Laurent is launching a fragrance; it is called Y and is a male one made for the Generation Y. The product is introduced […]