Yves Saint Laurent releases the anthem of the Generation Y

Ads, Creativity

For the first time in a while, Yves Saint Laurent is launching a fragrance; it is called Y and is a male one made for the Generation Y.

The product is introduced on the market with a powerful commercial created by BETC Luxe and has as spokesmen a trio of young men: a recording artist, a sculptor and a researcher. The video ad promoting the fragrance is half a minute long and was shot by Manu Cossu (Iconoclast)

Brand: Yves Saint Laurent
Ad Agency: BETC Luxe
Creative Director: Guillaume Rebbot
Creatives: Fanny Buratto, Maud Lepetit
Art Director: Julie Richard
Director: Manu Cossu
Production Company: Iconoclast
Music Track: The Isle of Arran (Loyle Carner)