Romtelecom drops Dolce and Clicknet and focuses on the main brand

Cristina Blanaru Ads, Branding, Business, Creativity
Romanian telecom operator Romtelecom is changing his branding strategy and drops Clicknet and Dolce from communicating its internet and sattelite TV services. Instead, the company will focus on a single brand, Romtelecom, Paginademedia.ro writes.Clicknet brand will be completely abandoned, while Dolce will remain attached to the sports’ TV channel Romtelecom has, Dolce Sport.

The new visual identity of Romtelecom is communicated under the umbrella “Romtelecom studios present” and was presented on February 11th, along with a new package for the residential clients.

Brand’s simplification and the new visual identity are introduced to the public with a new communication campaign meant to launch the spring offer, “Romtelecom Studios”.

In the last couple years, Romtelecom changed dramatically, evolving from a company providing telephony services to a company offering packages of services to its clients. After the 2 sub-brands Clicknet and Dolce endorsed the development for Internet and TV services, now Romtelecom starts redirecting its efforts towards consolidating the main brand, Romtelecom, as provider of customized packages.

Besides simplifying its brand architecture, Romtelecom got more friendly and more dynamic, with a more optimistic tone of voice, perfectly aligned with its visual identity.

The new visual identity is launched with a communication platform under the tagline “Romtelecom Studios present FilmOferta” .

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