Romanian singer Giulia Anghelescu became the face of Farmec Natural products range, the newest range of cosmetics from Farmec. The campaign runs under “Fall in love with life” tagline.
For the launch of Farmec Natural, Farmec also launched a TV ad and a dedicated website, where more details are available on products, daily care, promotions and contests.
The new campaign was developed by Atelier Sapte, through a team including Ruxandra Petrescu – Creative Director, Andreea Dobranici – Senior Art Director, Anamaria Benchea – Art Director, Valeria Florea – Copywriter, Anton Gherca – Senior Strategic Planner, Laura Sinca – Business Unit Director, Mirela Dimofte – Account Executive and Claudia Agafitei – PR & KOL Expert. Commitet handled the production and post-production for the TV and radio ad, while Cornel Lazia handled photo production and post-production.
From Farmec, the team involved in the campaign included Ioana Borza – Manager Marketing, Claudia Palacian – Specialist Marketing, Monica Martin – Specialist Marketing and Sinitaru Mariana – Specialist Marketing.