MRM Worldwide Romania launched LIDL Valentine Kiss in 24 European countries

 MRM Worldwide Romania launches the first international campaign for Lidl, developed for Valentine’s Day campaign the retailer has; the campaign will be implemented in 24 European countries and uses the latest technology 

lidl valentine 1

LIDL Valentine iss is a mobile app available on Android and iOS, on Facebook and on company’s page and uses, for the first time, the kiss recognition technology, base on image recognition and that can detect the kiss.

The users access the app, activate the video cam on their laptop or phone and start kissing. The algorithm of the app analyzes in real time the 2 faces in the image, measures their proximity and lips movement and than sends them a validation message. If the kiss was detected, users are entered automatically in a draw to win special prizes offered by LIDL on Valentine’s Day 

Nir 1_McCann Bucharest

We are connecting romanticism with tech and retail. The app we are launching today will detect love in 24 European countries. I must say that this app was the best tested and most documented one. Actually, we’re still testing it…

Also, we are proud that last year’s growth strategy from MRM Worldwide Romania allows us today to develop local and international campaigns using the most innovative technologies

Nir Refuah,

GM & Chief Creative Officer MRM Romania.

Agency’s strategy is to analyze digital, the newest trends, users habits, and than to apply the newest technologies, all in order to create the most memorable digital campaigns. This is how “kiss recognition” tech was born and, along with it, a new innovative campaign that brought the agency a first regional project

Ionela Buta,

CS Director MRM Worldwide Romania.

The campaign takes place on February 3-14 2014.

MRM team that worked on the campaign included Nir Refuah – GM & Chief Innovation Officer, Ionela Buta – Client Service Director, Vlad Macarie – Senior Art Director, Sandra Bold – Copywriter , Matei Goncea – Account Manager, Dany Manea – Senior Action Script Programmer 


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