Ioana Filip, promoted Executive Creative Director MRM//McCann Romania

Ioana Filip was promoted Executive Creative Director MRM//McCann Romania, the digital division of McCann Worldgroup Romania.

She started her career in advertising in 2006 and joined McCann Bucharest creative team in 2011, working for some of the biggest brands on the local market, like Vodafone, Coca-Cola or Unicredit. In 2013, Ioana was appointed Group Creative Director McCann Bucuresti for all brands in Coca-Cola Romania’a portfolio.

Ioana is one of the youngest and most awarded creative directors in Romania and not only. In 2013, she won 3 awards at Cannes Lions with Digital Library campaign for Vodafone Romania (2 silvers and 1 bronze). Next were awards at Eurobest, Golden Drum, Webby Awards, Effie Awards.

She also was a member in juries at New York Festivals (2013), Clio Awards (2014) and speaker at Eurobest in 2014 and also juror at AdStar this year.

There are already a few years I started ask and pray Ioana Filip would join MRM//McCann Romania. I am very happy that is now a reality. In my opinion, Ioana is one of the best creative directors in CEE. I think now I will start ask and pray so she won’t leave my team very soon

Nir Refuah,

Chief Creative Officer MRM//McCann Romania

Chief Innovation Officer pentru McCann CEE.