Star Wars related campaign in Romania, from Carrefour and Publicis 

Ads, Creativity

Publicis Romania and Carrefour launched a campaign dedicated to the Star Wars fans, before the launch of the most recent installment of the saga, Star Wars: The Force Awakens.

The integrated campaign announces the entrance of Star Wars products in Carrefour stores in Romania. The fans can see again their favorite characters on a collection of 72 cards, which can be collected in a special album.

The creative idea behind the campaign was a simple one. Publicis used the sounds present every day in Carrefour stores to remake maybe the most recognizable element of Star Wars, the main musical theme of the movie.

The simple ideas usually have the greatest impact. And the idea to recreate the main theme from Star Wars, so known and loved by everyone, was well received by the entire Carrefour team. We are happy to see again a beautiful result of our work together with Publicis. Star Wars started already in our stores and we are honored to prepare the scene for the very anticipated moment – The Force Awakens”.

Andreea Mihai

Marketing Manager, Carrefour Romania

The TVC,  directed by the Portuguese director Salomão Figueiredo, starts the campaign and recreates Star Wars’ main theme using sounds from different objects available in the stores.

I am a big Star Wars fan so it was a real privilege to be part of this demanding and challenging project, an experience I am sure we will never forget. Thanks to Carrefour team for helping me to “record” all the details, actions and sounds of the store who, later, helped me support and replay the central melodic theme of Star Wars. Thanks to Publicis team who trusted and left to me the funny execution of this concept. May the Force be with all of us!

Salomão Figueiredo

I am very happy we managed to bring to live this idea and a production of exemplary quality for Carrefour, a client we have such a close collaboration. I can hardly wait to develop more projects in this direction

Jorg Riommi

Chief Creative Officer, Publicis Romania


Star Wars la Carrefour


  • Publicis România: Jorg Riommi – Chief Creative Officer, Mihnea Gheorghiu – Group Creative Director, Ruxandra Drilea – Copywriter, Otilia Coman – Copywriter, Irina Andreea Stoleru – Art Director, Alexandra Murray – Client Service Director, Corina Tudor – Account Director, Adina Gruia-Craus – Account Manager, Alexandra Dinu – Account Executive, Ilinca Sandor – Account Executive, Camelia Efrimov – AV Producer, Liviu Efrimov – AV Producer, Călin Buzea – Head of Digital, Veronica Oancea – Digital Account Director, Oana Adela Popescu –  Digital Account Executive, Sherin Arabo – Web Designer, Marius Farcasanu – Web Designer, Alexandra Simionov – Social Media Manager, Raluca Iacob – Head of Strategy, Ana Maria Olaru – Strategic Planner, Bogdan Voina – Events Producer, Marian Moise – DTP Manager.
  • Production House: Saga Film
  • Carrefour Romania: Andreea Mihai – Marketing Manager, Maria Dobre – Manager Commercial Dynamics, Claudia Rusu – Manager for Catalogs, Madalina Aldea, Andreea Bragaru, Iuliana Alexandru – communication responsibles, Petruta Ghita –  local marketing representative, Marius Birborica – OOH responsible, Bogdan Lupu – Digital Marketing responsible, Mihai Matei – eMarketing responsible, Dragos Safticu- Manager Deco, Catalin Rusu – Creative responsible, Florian Radu – DTP, Alina Dragoe, Vlad Ilie, Marina Lazar, Cosmin Sisu – catalogs responsibles.