Cristina Blanaru

Fashion Revolution addressed the mass consumption and waste with “Loved Clothes Last”

Fashion Revolution launched the “Loved Clothes Last” short movie to comment on the issue of mass consumption and waste, which generated an unprecedented crisis and a significant impact on climate change. The film was…

For Canada 150, Roots wants Canadians to “Be Nice”

  In celebration of Canada’s 150th anniversary, Canadians from coast to coast are redefining what it means to be nice thanks to Roots Canada’s Be Nice campaign. Launched in conjunction with an online…

d4 McCann Guatemala, cheeky campaign for Vive Condoms

d4 McCANN has launched a series of four funny and provocative print ads for its client, Vive Condoms, to promote the brand’s new “Climax Delay” version.  The work uses clever and provocative visuals to…

RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate

In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad space emerging as…

 GPeC Summit ’17: Zappos to speak about Customer Excellence in E-Commerce

Bucharest will turn into CEE’s e-commerce capital during GPeC Summit, event scheduled to take place on May 16-18. Rob Siefker, the Customer Loyalty Director of the e-commerce giant Zappos, and other world-leading experts…

5 Black Pencils awarded at D&AD 2017

The 55th D&AD Professional Awards Ceremony took place in London, where 5 Black Pencils were awarded – the highest accolade in the creative industry. D&AD CEO Tim Lindsay: What an outstanding year for…

IAB Europe study reveals European preferences when it comes of digital video ads’ formats

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately…

Romanian startup UiPath receives $30M funding from Accel Partners

Romanian start-up UiPath, headquartered in US and with offices in six countries and specialized in developing and selling software automation tech for office environment work processes (Robotic Process Automation / RPA), received a…

2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency,…

comScore introduces free viewability measurement to broaden trust across global digital ad market

comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display,…

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