Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”
Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…
Online shopping across the EU, easier from 3 December
As of 3 December, Europeans will be able to shop online without unjustified geo-blocking, wherever they are in the EU. Consumers will have wider and easier cross-border access to products, hotel bookings, car…
2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry
2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. The launch of…
25 speakers to get on stage of GPeC Summit in Bucharest, on November 12-13
GPeC Summit is scheduled to take place in Bucharest on November 12–13 and will bring on stage over 25 speakers, from which 6 are renowned internationally speakers, most at their first presence in…
Oxygen becomes Vivre’s communication partner for nine countries
The independent communication agency Oxygen was selected a partner for the developing and implementing of Vivre’s communication strategy, the biggest online furniture, decorations and accessories for home retailer in Central and Eastern Europe….
ARMO: Romanian e-commerce to reach €3.6BN in 2018
E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of €3.6BN in 2018, up 30% compared to 2017, with the pace of growth being higher…
Duracell appointed Pathfinder 23 and Synthrone E-commerce partner for Europe, India, Middle East & Africa
Duracell have appointed Pathfinder 23 as their Europe, India, Middle East & Africa E-commerce Partner responsible for brand building within 80 eRetailer platforms in 30 markets worldwide. The Pathfinder 23 offering for Duracell…
Nir Eyal, the author of ”Hooked: How to Build Habit-Forming Products”, to attend Romanian GPeC Summit
Named “The Prophet of Habit-Forming Technology” by the prestigious M.I.T. Technology Review, Nir Eyal arrives for the first time in Romania at GPeC SUMMIT – the biggest e-Commerce and Marketing Online event, to…
Flavian Cristea (Grapefruit): “We have always been trying to be pioneers in our activity field”
Recently, the digital consultancy and user experience agency Grapefruit launched Picard, a very useful and unique tool on the local digital market of generating leads, an alternative to the classic forms, making the transition towards the…
iSense Solutions study: 64% of Romanians want more digitalized banks in Romania
Two thirds of Romanians said that they want more digitalized banks in Romania, according to an iSense Solutions study developed in June, on the Internet users present in urban. The study,launched in order…
