e-Commerce

GPeC Summit to take place in Bucharest on November 4-5

GPeC Summit, e-commerce and digital marketing event, is scheduled to take place at the National Theater in Bucharest on November 4-5.  The event will be attended for the first time by renown international…

IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF…

Fashion Days joins 2Performant

Starting June 2019, Fashion Days, the biggest fashion online retailer in Romania, enters 2Performant’s network,  affiliate & influencer marketing network with activity in Central and Eastern Europe. The representatives of the two companies…

Murat Kalafat (Criteo): “Personalization is a key driver for better user experience”

Murat Kalafat is the Managing Director Turkey and Eastern Europe at Criteo. In this position, he oversees all the existing and new business of Criteo in Turkey and Eastern Europe. Previously, he was…

Online shopping across the EU, easier from 3 December

As of 3 December, Europeans will be able to shop online without unjustified geo-blocking, wherever they are in the EU. Consumers will have wider and easier cross-border access to products, hotel bookings, car…

2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry

2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. The launch of…

25 speakers to get on stage of  GPeC Summit in Bucharest, on November 12-13

GPeC Summit is scheduled to take place in Bucharest on November 12–13 and will bring on stage over 25 speakers, from which 6 are renowned internationally speakers, most at their first presence in…

Oxygen becomes Vivre’s communication partner for nine countries

The independent communication agency Oxygen was selected a partner for the developing and implementing of Vivre’s communication strategy, the biggest online furniture, decorations and accessories for home retailer in Central and Eastern Europe….

ARMO: Romanian e-commerce to reach €3.6BN in 2018

 E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of  €3.6BN in 2018, up 30% compared to 2017, with the pace of growth being higher…

Duracell appointed Pathfinder 23 and Synthrone E-commerce partner for Europe, India, Middle East & Africa

Duracell have appointed Pathfinder 23 as their Europe, India, Middle East & Africa E-commerce Partner responsible for brand building within 80 eRetailer platforms in 30 markets worldwide.  The Pathfinder 23 offering for Duracell…

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