"study" tag

GPeC study: Romanians preferences when shopping online

According to a study made by GPeC and iSense Solutions, Romanians are visiting online stores 3-4 times a week and 77% are buying at least twice a year from the same online store. When…

BRAT launched SAO, first study in Romania to measure OOH audience

Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO is the first…

RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate

In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad space emerging as…

IAB Europe study reveals European preferences when it comes of digital video ads’ formats

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately…

2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency,…

Beko’s World Play Shortage study: 1 in 3 adults has less then 10 hours of leisure time a week

A lack of leisure time and a change of attitude towards playing are the main findings of World Play Shortage study, commissioned by Beko and realized on a sample of 10,000 in 22…

Momentum Worldwide: Gamers believe watching video games will overtake traditional sports by 2022

The WE KNOW Gamers research study conducted by global brand experience agency, Momentum Worldwide, has uncovered new information on the media consumption habits and behaviors of gamers. The WE KNOW Gamers global study…

Facebook and Amazon lead the pack in the top 10 most mobile-ready brands in the world

According to MDEX (inaugural ranking for mobile ready brands made by Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google),  Facebook…

The Partners’ study: Post-Brexit, British brands experience an identity crisis

Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK…

WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit

UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to leave EU. According…

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