"study" tag

European Digital Advertising market doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% in 2017 to…

Bitdefender study: Over 25% of Romanian urban homes are smart. Smart TVs, most used.

Around 28% of Romanian urban homes have at least 4 intelligent devices connected to the internet, as a Bitdefender study shows. The intelligent devices owned by the families that participated to the study…

video intelligence study: Contextual video advertising increases dwell time by a third

A new study from video intelligence has shown that contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page. The findings show an increase in dwell…

 Golin & iSense Solutions look into Romanians’ shopping list and wallet  

Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets.  Only a few of…

ROADS: Romanian online ad market – up 15% in H1 2017 compared to same period previous year

The most recent edition of ROADS, study made by IAB Romania and PwC Romania, shows that the total reported value of the online ad market in Romania, in H1 2017, was of around €20.3M,…

BCR and Viral Studios launch the first financial education show on YouTube

BCR continues the role of Romania’s financial educator and brings the project Scoala de Bani (The Money School) at the next level: the financial curiosities meet the video format in the first show…

comScore’s “Global Digital Future in Focus” – a snapshot of international multi-platform consumption

comScore published its 2018 international digital overview, “Global Digital Future in Focus”, which provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content consumption changed over…

French Best Brands: Amazon, Google, Samsung and Michelin – winners of the 1st edition

On 5th of March took place the inaugural French edition of  Best Brands, an event to be held annually and which singles out the most successful brands from several different European countries, following…

WARC launches Toolkit 2018  

WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year. At…

Bitdefender study: 80% teens under 18 in Romania were harassed online

80% of Romanian teenagers under 18 were harassed online, according a study made by Bitdefender, which shows that the main weapons for online attacks are regarding people’s looks and way of dressing (67%), hobbies…

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