"study" tag

Golin and iSense researched how much CSR matters for Romanian consumers

A study made by Golin Romania and iSense Solution aimed to find out how important is, for Romanian consumers, that the brand they buy or the company they interact with is actively involved…

WARC Global Advertising Trends – A focus on search advertising

WARC, the international marketing intelligence service, has found that investment in search advertising will rise 9.6% this year, to $135.9bn – equal to 22.0% of all advertising spend worldwide. But this growth rate…

GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances

GPeC Summit and its partners from iSense Solutions launched the first results of the annual study e-Commerce on the Romanian market. GPeC unveiled a few of the most important information regarding Romanians’ consumption…

Salaries in Romanian ad industry – up 3% in 2019, according to UAPR’s Salary Survey

Romanian ad industry is on the raise and that is reflected also in the net salaries of its employees, which grew on average by 3% in 2019, compared to 2018. This is the…

GPeC SUMMIT 2019: Romanians spend the biggest amount of money online on tourism

GPeC SUMMIT, the autumn’s E-Commerce and Digital Marketing event, alongside its partners iSense Solutions, launch the first results of the annual study “The e-commerce market in Romania”. The study presents the evolution of…

GfK: Europeans spend €14,739 per person in 2019

Europeans have an average of €14,739 per person available for spending and saving in 2019. But disposable net income among the 42 studied countries varies significantly: Liechtenstein, Switzerland and Luxembourg have the highest…

Evening Standard’s Life 2.0 study: Londoners are leading the way with a new consumer behavior, Optimisation Economy

New research by the Evening Standard has shown that Londoners are leading the way with a new consumer behavior, all built around the Optimisation Economy. The Life 2.0 study has revealed the growth…

The State of the Industry: Mobile Marketing in EMEA 2019 

Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These…

InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact 

In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people working in marketing…

momondo.ro study: Almost two thirds of young Romanians fall in love during holidays

A survey conducted by the free travel metasearch momondo.ro team shows that 27% of the Romanian respondents fell in love during a vacation, and of these, 67% are under 35 years old. Interestingly,…

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