"study" tag

AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth

UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted…

GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes

According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear TV programming, while…

Eurosender: Traditional food – on Romanians’ list of desired things to send via courier services

Romanians have a passion for traditional food and would like to use courier services to send items from this category all over the world. Besides traditional food, Romanians would also use the mentioned…

Research study from CoLab and Splash Worldwide reveals rich rewards of dynamic content optimisation done right

At the start of 2019, creative technology company Splash Worldwide and project partner CoLab Media Consulting launched an in-depth study with senior brand marketers on the subject of Dynamic Content Optimisation, or DCO….

Zenith: Brands must rethink targeting to embrace personalisation

Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is still the accepted…

Claritas study: Average Asian American household Makes $116,319, +36.9% income than the typical U.S. household 

Claritas, LLC, a marketing leader that helps companies find and win their best customers, just unveiled a new report, The Asian American Market Report. This report provides never-before-available insight into the buying behavior…

iSense study: Over half urban Romanians access social networks right after waking-up

Social networks are occupying an important place in Romanian consumers’ lives and 53% of them start their day by accessing social media, as shown by  Romania’s Digital Marketing Report, compiled by research specialist iSense…

WARC Global Advertising Trends: Mobile adspend is set to top TV across key markets this year

Data from WARC’s 12 key markets — Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US — which between them account for three-quarters of global adspend, and 91.1% of all…

Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalized and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published today. With advertisers now able to…

Starcom Romania launches the 2018’s edition of the Consumer Report study

Starcom Romania follows and analyses the consumer behavior of the Romanians regarding the content consumption, practical activities, buying behavior and use of technology, in order to understand them in all their complexity and…

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