"study" tag

GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances

GPeC Summit and its partners from iSense Solutions launched the first results of the annual study e-Commerce on the Romanian market. GPeC unveiled a few of the most important information regarding Romanians’ consumption…

GPeC SUMMIT 2019: Romanians spend the biggest amount of money online on tourism

GPeC SUMMIT, the autumn’s E-Commerce and Digital Marketing event, alongside its partners iSense Solutions, launch the first results of the annual study “The e-commerce market in Romania”. The study presents the evolution of…

GfK: Europeans spend €14,739 per person in 2019

Europeans have an average of €14,739 per person available for spending and saving in 2019. But disposable net income among the 42 studied countries varies significantly: Liechtenstein, Switzerland and Luxembourg have the highest…

Evening Standard’s Life 2.0 study: Londoners are leading the way with a new consumer behavior, Optimisation Economy

New research by the Evening Standard has shown that Londoners are leading the way with a new consumer behavior, all built around the Optimisation Economy. The Life 2.0 study has revealed the growth…

The State of the Industry: Mobile Marketing in EMEA 2019 

Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These…

InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact 

In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people working in marketing…

momondo.ro study: Almost two thirds of young Romanians fall in love during holidays

A survey conducted by the free travel metasearch momondo.ro team shows that 27% of the Romanian respondents fell in love during a vacation, and of these, 67% are under 35 years old. Interestingly,…

IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017

2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first when it came…

AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth

UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted…

GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes

According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear TV programming, while…

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