"study" tag

WARC launches Toolkit 2018  

WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year. At…

Bitdefender study: 80% teens under 18 in Romania were harassed online

80% of Romanian teenagers under 18 were harassed online, according a study made by Bitdefender, which shows that the main weapons for online attacks are regarding people’s looks and way of dressing (67%), hobbies…

Programs ran by Visa in Romania help public handle their financials better

More than two thirds of the participants to the MoneyIQ financial literacy and Money Online e-commerce trainings, conducted by Visa and Junior Achievement Romania (JA) in schools, libraries and online, have managed to…

Biz Days, one of the strongest business events in Romania, to start on Monday

The event highlights the performance and business and reunites the leaders and the professionals that set the rhythm and the trends in the business field. Zilele Biz (The Biz Days) will take place…

Golin study: Romanians in small communities shouldn’t be ignored by brands

Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are often ignored by…

Initiative study: Who do Romanians trust with opinions and recommendations

Before buying a product or a service, half of Romanians in urban areas trust opinions and recommendations from influencers, whether we talk about family and friends, professionals, journalists, bloggers/vloggers or celebrities. To identify…

Golin finds out what really matters to Romanians, as shown by a Bold & iSense Solutions survey 

Golin Romania has analyzed how brands are perceived by Romanian consumers and what types of information are relevant to them, in a survey conducted at national level alongside the research company iSense Solutions….

WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year

A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The…

Study: Global mobile advertising revenues tops €63BN in 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in…

ROADS: Romanian online ad market in 2016 grew 22%, to €41M

The most recent edition of ROADS (Romanian Online Advertising Study), made by IAB Bucharest and PwC Romania, shows the total reported value of the Romanian online ad market for 2016 was of €41M, up…

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