"study" tag

Study: Global mobile advertising revenues tops €63BN in 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to €63bn ($83bn) in…

ROADS: Romanian online ad market in 2016 grew 22%, to €41M

The most recent edition of ROADS (Romanian Online Advertising Study), made by IAB Bucharest and PwC Romania, shows the total reported value of the Romanian online ad market for 2016 was of €41M, up…

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The local media market…

RTB House study: Best weekdays for online purchases are Tuesdays and Wednesdays, between 2-4 PM  and 8-11 PM

RTB House recently released a study on online purchases, pointing out that the best weekdays to buy online are Tuesdays and Wednesdays, with the preferred hours being between 2-4 PM  and 8-11 PM….

Mood of Nation revealed in new ‘Truth About Britain’ research from McCann Worldgroup UK

In climate of global uncertainty, Brits resolute, proud and unexpectedly optimistic: But fundamental regional differences point to splintered national picture. Therefor, 69% of Brits say Britain a great country to live in while,…

GPeC study: Romanians preferences when shopping online

According to a study made by GPeC and iSense Solutions, Romanians are visiting online stores 3-4 times a week and 77% are buying at least twice a year from the same online store. When…

BRAT launched SAO, first study in Romania to measure OOH audience

Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO is the first…

RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate

In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad space emerging as…

IAB Europe study reveals European preferences when it comes of digital video ads’ formats

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately…

2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its effectiveness and transparency,…

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