"study" tag

The State of the Industry: Mobile Marketing in EMEA 2019 

Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These…

InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact 

In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people working in marketing…

momondo.ro study: Almost two thirds of young Romanians fall in love during holidays

A survey conducted by the free travel metasearch momondo.ro team shows that 27% of the Romanian respondents fell in love during a vacation, and of these, 67% are under 35 years old. Interestingly,…

IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017

2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first when it came…

AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth

UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted…

GlobalWebIndex study: Romanian internet users are still watching more classical TV programmes than online TV programmes

According to GlobalWebIndex study, the world’s largest survey on digital consumers which for the first time includes data from Romania, more than 50% of Romanian internet users are watching linear TV programming, while…

Eurosender: Traditional food – on Romanians’ list of desired things to send via courier services

Romanians have a passion for traditional food and would like to use courier services to send items from this category all over the world. Besides traditional food, Romanians would also use the mentioned…

Research study from CoLab and Splash Worldwide reveals rich rewards of dynamic content optimisation done right

At the start of 2019, creative technology company Splash Worldwide and project partner CoLab Media Consulting launched an in-depth study with senior brand marketers on the subject of Dynamic Content Optimisation, or DCO….

Zenith: Brands must rethink targeting to embrace personalisation

Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is still the accepted…

Claritas study: Average Asian American household Makes $116,319, +36.9% income than the typical U.S. household 

Claritas, LLC, a marketing leader that helps companies find and win their best customers, just unveiled a new report, The Asian American Market Report. This report provides never-before-available insight into the buying behavior…

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