"study" tag

Facebook and Amazon lead the pack in the top 10 most mobile-ready brands in the world

According to MDEX (inaugural ranking for mobile ready brands made by Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and Powered by Google),  Facebook…

The Partners’ study: Post-Brexit, British brands experience an identity crisis

Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers across the UK…

WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit

UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to leave EU. According…

“Value of Advertising” report: Advertising brings significant benefits within EU

A newly released European report shows that each Euro invested in advertising brings 7 times higher benefits related to GDP, encourages innovation, insures the occupation of the work force and helps investments in important services….

IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016

IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, from €16.4bn in…

RomData for GPeC: Romanian online payments with card, up 60% in first 9mo of 2016

According to RomCard data, provided in premiere for GPeC, the value of Romanian online payments going to Romanian online stores and made by card, via 3D Secure system, increased 59% in the first 9 months…

Zenith forecasts 75% of internet use will be mobile in 2017

Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% in 2012 to…

IAB: Global Mobile Advertising revenues surged to €37 billion in 2015

IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn…

Biz magazine presented 2016’s most powerful 100 Romanian brands

  The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study realized by the…

Research: Long-form social video engagement is mostly driven by subtitles

Strategic use of trailers and subtitles – sometimes individually, sometimes combined, sometimes not at all – can significantly increase views, completion of and or engagement in long-form video content on social media, according…

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