Steve Jobs was killed by Bloomberg, but that lasted for a very little time, as Telegraph wrote in an article.
Apparently, an in memoriam material for Steve Jobs, founder of Apple, was published by error on Bloomberg feed, although it had a publishing embargo and was marked with “Do not publish” message. The article still got published and reached to more corporate clients of the news website, after a reporter made a routine update.
Bloomberg pulled back the material immediately after it saw the error. The material is one that exists in company’s data base, with most media organizations having this kind of materials prepared when it comes for high profile personalities.
In the article published by mistake there were blank spaces, where the age and cause of death were supposed to be inserted.
Some extracts from the material were published by Telegraph:
The opening paragraphs:
Steve Jobs, who helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music and refashioned the mobile phone, has XXXX. He was TK. Jobs XXXX, TK said XXXXX.
A college dropout who co-founded Apple Inc., Jobs won ardent supporters by ushering “cool” gadgets to market. He delivered the Macintosh, the first user-friendly computer, and conquered the online music industry with the iPod, making white ear buds fashionable. In 2007, he led Apple into the mobile-phone market with the Web-surfing iPhone. And as chief executive officer of Pixar animation studios, Jobs promoted computer-generated storytelling with movies including “Toy Story.”
“In terms of an inspirational leader, Steve Jobs is really the best I’ve ever met,” Microsoft Corp. Co-Chairman Bill Gates said in January 1998 when asked to name the CEOs he most admired. “He’s got a belief in the excellence of products. He’s able to communicate that.”
On Jobs’s ambition:
When Jobs was in the 10th grade at Homestead High School in Cupertino, he assured his then girlfriend Chris-Ann Brennan he was going to become a millionaire, according to the “Second Coming of Jobs” by Alan Deutschman.
“Steve had these dreams of becoming one of the great people that has companies and makes products that change the world,” Steve Wozniak [with whom Jobs founded Apple] said in August 2008. “One of the few people like the Shakespeare’s and Einstein’s that get well known – he wanted to be in that group.”
On Jobs’s style:
Jobs, who made a black turtleneck sweater and blue jeans his trademark, emphasized aesthetics in both the hardware and software used in the computer. The Mac became a fashion statement among graphic artists and students, his biggest customers early on.
On Jobs’s sometimes fiery temper:
In his quest to create what he called “insanely great” products, Jobs earned a reputation for being mercurial, sometimes screaming at his employees, according to biographer Deutschman.
“It’s painful when you have some people who are not the best people in the world,” Jobs said in a 1995 oral history interview with the Smithsonian Institution. “My job has sometimes exactly been that – to get rid of some people who didn’t measure up.”
On Jobs’s motivational skills:
At the annual Macworld Expo computer show in January 1998, Jobs finished a 90-minute speech and was about to walk off stage when he paused. “I almost forgot. We’re profitable”. The crowd of 4,000 people, anxious about whether Apple would survive, roared its approval.
On Jobs’s cancer scare:
Questions about Jobs’s health resurfaced in June 2008 after he appeared at the company’s annual developer’s conference looking visibly thinner. Jobs had said on Aug 1 2004, he had surgery to remove a cancerous tumor in his pancreas. His form of cancer, called a neuroendocrine tumor, can be cured if diagnosed in time, as his was, he wrote at the time to employees in an e-mail from his hospital bed.
Jobs, a Buddhist and a vegetarian, kept his cancer a secret for nine months as he sought alternatives to surgery.
On Jobs’s legacy:
Jobs had a personal fortune estimated at $5.4 billion, according to Forbes magazine’s annual survey of the world’s richest people in March 2008.
“Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work,” Jobs told Stanford students in 2005. “The only way to do great work is to love what you do.”
Survivors include wife Laurene Powell, children Lisa Brennan-Jobs, Eve, Erin Sienna and Reed Paul, and sister Patti Jobs and Mona Simpson.
Conclusion? Mistakes happen!